Rudi Herbert
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Here's my thinking:
REDCODE seems to be a fine compressed format, and for what I understand, it is QT wrapped and FCP can accept it natively. RED and Apple are working very closely together on this it has been said repeatedly. Now, for those of us whose whole infrastructure is already Adobe/Premiere based, and even though we can work with QT files, I wonder if it would be a possibility for the RED at some point to send out a Cineform file. Cineform is AVI wrapped and optimized for work within Premiere. It also looks very, very, very good. I know Cineform has a 12 bit, 444 RGB codec which could work out of the RED's dual SDI ports, and it would be interesting to compare its quality to REDCODE. Assuming that it is as good as REDCODE, would RED be willing at some point to work with Cineform in incorporating that codec as part of the options, would Cineform try and come up with a way to get its codec out of the RED onto drives or CF cards like the REDCODE can do, or would RED itself perhaps come out with its own AVI version of REDCODE? Obviously, it is a delicate point to suggest that RED should use a technology other than theirs, but I was just thinking that since Cineform is a pioneer on wavelet codecs and has done all the ground work in creating a format optimized for the PC and Adobe, why reinvent the wheel in this case? Let's not forget also that Cineform has made substantial upgrades to Premiere in order to maximize its editing efficiency when using Cineform files. Our company is on the verge of acquiring several Cineform enabled machines, but since we're also planning on buying 2-3 REDs early next year, we're a bit jittery about investing on the Cineform systems if they are not going to offer any advantages for RED footage. Is such a collaboration a possibility in the near future?
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Rudi Herbert
REDCODE seems to be a fine compressed format, and for what I understand, it is QT wrapped and FCP can accept it natively. RED and Apple are working very closely together on this it has been said repeatedly. Now, for those of us whose whole infrastructure is already Adobe/Premiere based, and even though we can work with QT files, I wonder if it would be a possibility for the RED at some point to send out a Cineform file. Cineform is AVI wrapped and optimized for work within Premiere. It also looks very, very, very good. I know Cineform has a 12 bit, 444 RGB codec which could work out of the RED's dual SDI ports, and it would be interesting to compare its quality to REDCODE. Assuming that it is as good as REDCODE, would RED be willing at some point to work with Cineform in incorporating that codec as part of the options, would Cineform try and come up with a way to get its codec out of the RED onto drives or CF cards like the REDCODE can do, or would RED itself perhaps come out with its own AVI version of REDCODE? Obviously, it is a delicate point to suggest that RED should use a technology other than theirs, but I was just thinking that since Cineform is a pioneer on wavelet codecs and has done all the ground work in creating a format optimized for the PC and Adobe, why reinvent the wheel in this case? Let's not forget also that Cineform has made substantial upgrades to Premiere in order to maximize its editing efficiency when using Cineform files. Our company is on the verge of acquiring several Cineform enabled machines, but since we're also planning on buying 2-3 REDs early next year, we're a bit jittery about investing on the Cineform systems if they are not going to offer any advantages for RED footage. Is such a collaboration a possibility in the near future?
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Rudi Herbert