Steve Gibby
Red Savant
There are a large variety of production genres besides narrative cinema that RED One will be used on. The biggest percentage of those other genres entail non-union work, utilizing medium to small crews where the DP/cinematographer is often also the editor - thus the same person acquiring the RAW images in those genres/crew situations, will also be editing the images. RED One shooting 4k RC RAW could be an excellent application for these scenarios.
The very tip of the RED One usage iceberg is large crew, union, narrative cinema, but the other 9/10 of the iceberg beneath the water is all the other cine-style and EFP style medium/small crew, non-union productions that could be adopting RED One. With RED One, 4k RC RAW production could penetrate those genres and productions rather quickly for the same reason DSLRs have penetrated still photography rapidly - shoot RAW at acquisition, then "develop" and color correct afterwards with software. The RED RC RAW workflow closely parallels that of its close relative - the DSLR.
The very tip of the RED One usage iceberg is large crew, union, narrative cinema, but the other 9/10 of the iceberg beneath the water is all the other cine-style and EFP style medium/small crew, non-union productions that could be adopting RED One. With RED One, 4k RC RAW production could penetrate those genres and productions rather quickly for the same reason DSLRs have penetrated still photography rapidly - shoot RAW at acquisition, then "develop" and color correct afterwards with software. The RED RC RAW workflow closely parallels that of its close relative - the DSLR.