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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

use of red logo ?

Alexander Nikishin said:
Why would the cinematographer's magazine of magazines post about an unreleased camera which has yet to be "proven"?

Give it 3 or so months and it will most definitely have a 3 page layout.
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they had one on the SI-2k before it was released!
 
zakaree said:
they had one on the SI-2k before it was released!
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Yes, but I think it comes down to different marketing approaches and different companies. For SI, they were eager to get prototype and demo units into the hands of reviewers and testers in order to get the word out. RED has a huge following without all that and RED has been very tight with prototypes. Some outsiders have got to see it, and RED isn't even inclined to mention specifically who they were.
 
AppliedVisual said:
Yes, but I think it comes down to different marketing approaches and different companies. For SI, they were eager to get prototype and demo units into the hands of reviewers and testers in order to get the word out. RED has a huge following without all that and RED has been very tight with prototypes. Some outsiders have got to see it, and RED isn't even inclined to mention specifically who they were.
Click to expand...

true!
 
how to to hint at RED without using a logo

how to to hint at RED without using a logo

my humble attempt at businesscards ...
 
About the credits.. Jim you're gonna have to make a B&W copy of the logo. We have to pay a lot to put color into those credits and I am fairly sure very few will add RED (as a color) to it since that will mean everyone is going to want their 4 color logo on the credits.

We need a 4 color logo.. And grayscale logo, and a B&W in order to fit into everything.

Just an opinion.. I got spanked by this a while ago. And don t want the same to happen to anyone else.. I also don't want anyone "altering" your logo into B&W for you.. :)

Jay
 
Just curious here... Why list the "shot on" or "produced with" hardware x, software y, etc.. in the credits? I always approached that as if it were advertising space at the end of my film. If Sony wants a "Shot with Sony HDV" at the end of my film credits, they had better supply me with my tape stock or discounted equipment rental, thank you very much. Of course, then there's Panavision where AFAIK, it's right there in the rental agreements about placing Panavision tags in the film credits and you're obligated on release to do so.

I don't mean to be negative about all this. I will gladly place a RED Logo and "We shot this with RED!" in my credits, just to show support for my cool new camera. But I think sometimes this is taken a bit overboard. I mean we may as well contact Fruit of the Loom and ask them for a B&W logo so we can place it in the end credits with a "Several prominent male actors wore Fruit of the Loom underwear while acting in this production".

I fully expect RED to release a media kit with proper logos in several formats all in due time. But there has to be some guidelines and legal requirements on their end as well.. They're not going to expect everyone to display RED on their end credits, nor will they want to.
 
hehe... you guys are way ahead of us. We are scrambling our butts off to enable features. We really haven't had a minute to think about this stuff. I'm sure that when we start shipping the 1st cameras out, we'll scramble like hell to get the art done for credits... :-)

Jim
 
The Red circle is a prominent part of Leica's logo also.
 
How about something like this for the end credits crawl?

Red_WB_Logo.jpg
 
Okay... now looking at them... I can tell that the Red logo would have to be cleaned up a bit. I don't think that the chainsaw motif can be used for title crawls and posters because the detail would just be imposible to make out... and it would take way from the clenliness required for impact white over black logos. Just my thoughts.
 
Sometimes less is more. What about this?

redlogoto8.jpg


Looks much more in line with the other logos...

logosredqu8.jpg
 
Big Lebowski, I agree that "Shot on Red" is redundant. I was only going by Jim's original design posted on page 3 or something from this thread. However, I still think that the design (for the white version) should be less 3-D and pure white to make it match even more to the others.


EDIT: Oops, it was Stephen Gentle who made the comment on "Shot on Red" being redundant. Anyway I agree with you too.
 
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