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TIME PIECE: fashion film/editorial project

Rob Anderson

Rob Anderson

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TIME PIECE
DP/Creator/Director Rob Anderson

My concept for how a fashion film for a men's wrist watch could look.

Filmed RED Epic-X @ 5K (Nikon Nikkor with only natural light), September 2013.Thanks to Josh Fried (Performer) and Jason Davenport (First Key, FX).
Production/equipment by Blackwood Cinema, Las Vegas.

Music - List of Demands (Reparations) by Saul Williams.

Rob Anderson // 215.760.6500




timepiece01.jpg


timepiece02.jpg


timepiece03.jpg


timepiece04.jpg


Project Website:
http://www.revelstudios.com/shares/timepiece/

My production/creative company is Blackwood Cinema. We're located in Las Vegas, Nevada.
Blackwood Cinema Website:
http://www.blackwoodfx.com

Thanks for looking. As always I appreciate the feedback.
 
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That was great!

One EPIC in the shoot?

The stills are from R3Ds?
 
Thanks Rob very inspiring work there :)

Did you do this in one day with extra clothing?

What was the EPIC placed on during shots?
 
Eric Santiago said:
Thanks Rob very inspiring work there :)

Did you do this in one day with extra clothing?

What was the EPIC placed on during shots?
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We had a limited window to shoot because of personal schedules. The initial walk-on was shot in 2 takes and the first jump we had just one take and only one clean suit to work with. No backups/spares. I set the Epic up on a plank of wood while my assistant cleared sharp stones and rocks from the area. There was only about 1/2" of water on the ground and we dug an extra 1/2" further into the mud to give a tiny bit more padding to work with. There wasn't much! Hard falls.

For the performer, we sunk another plank of wood to give him a bit of traction for the flips. The entire area was incredibly slippery. I parked my truck right next to the camera to cut down the risk of drops and to make switching gear a little easier.

Everything was shot in 17 takes. Natural light only. No bounces or other tricks. 3 guys and 1 Epic.

Thanks again Eric. I appreciate you taking the time to comment!
 
Its work like yours that pushes me to upgrade to an EPIC.

I love my Scarlet but there are days when high frame rates are needed and I'm limited by my surroundings and resources.

Can you give some info on settings used?

The music really pulls you in.
 
Eric Santiago said:
Its work like yours that pushes me to upgrade to an EPIC.

I love my Scarlet but there are days when high frame rates are needed and I'm limited by my surroundings and resources.

Can you give some info on settings used?

The music really pulls you in.
Click to expand...

I shot at a very high shutter speed, 5K, 60-90fps, with the RED matte box and an ND filter. Lots of light to work with so things turned out really crisp. I kept the ISO at 640-800 and never pushed RC past 1:12. All of my grading was done in REDCINE-X. I do have a few mismatched shots in the final edit, but overall I like the look of the edit.

As for direction, I really wanted my performer to seem in control of everything he was doing so I talked him a lot about not making overly angry expressions. Staying clean and composed during the tricks was our focus. We would choreograph a stunt and I counted him through the pace, then I'd shout for him to freestyle either on the ground or on his feet.

I swore I would never shoot anything that this location because I have seen so much crap shot out there (girls in bikinis mostly). I thought the place was ruined. It needed a completely different character to give it new life. That was my second project goal; use the location in a way that I do not believe it has ever been used before.
 
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Your piece can be used for both artistic and commercial.

Thanks for the breakdown and looking forward to more of your work.
 
You know I'm blunt. Way too long. No structure. (No new ideas after 15 seconds or build-up) I never actually saw the watch.

Try a 15-30 second version, and show me the *&^*^%##& product!
 
I appreciate all of the feedback. I may have been a bit leading when I described this short as a watch ad. I may have implied it's ready as-is. I know it's not. It's an idea that I believe could be commercialized, with your suggestions included Robert. I think you can see the potential. It would make for a fun ad.

Thanks again everyone. Keep the great feedback coming.
 
Rob Anderson said:
I appreciate all of the feedback. I may have been a bit leading when I described this short as a watch ad. I may have implied it's ready as-is. I know it's not. It's an idea that I believe could be commercialized, with your suggestions included Robert. I think you can see the potential. It would make for a fun ad.

Thanks again everyone. Keep the great feedback coming.
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Yes. There are good ideas here, just too few. A video should always (as much as possible) be throwing out new things at the viewer.
 
Robert Ruffo New said:
Yes. There are good ideas here, just too few. A video should always (as much as possible) be throwing out new things at the viewer.
Click to expand...
Respectfully, I disagree. I've only been creating videos for a very, very short time. (This is my 5th ever personally shot and edited piece for anyone counting.) But I do not believe there are 'Golden Rules' and templates to follow regarding visual arts. That said, I look forward to seeing your work, Robert. And thanks again for offering feedback.
 
Rob Anderson said:
Respectfully, I disagree. I've only been creating videos for a very, very short time. (This is my 5th ever personally shot and edited piece for anyone counting.) But I do not believe there are 'Golden Rules' and templates to follow regarding visual arts. That said, I look forward to seeing your work, Robert. And thanks again for offering feedback.
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They're not my rules - all my comments here and just repeats of what creative people at the client level often say. At some level story structure is universal and objective and applies to anything that moves from movies to commercials to theater. All that said I'm only trying to be constructive, and all that said my own work can fall sometimes short of my own ideals because of shoot time constraints or other issues.
 
Robert, Thank you for your comments. Again.

I happen to be of the belief that if you're a part of the RED community here -- which we are all -- somewhere along the way, we must have earned at least a notch or two on our belt. We've produced, we've created, we've found success by some measure, and here we are. Like you and most others here, I've been very fortunate to have interacted with a great deal of 'creative people' and I'm fortunate to have had a lot of client interaction. I'm new to holding a camera and shooting things. This is a hobby that quickly turned professional for me. But the rest of it has been in my blood and bone for a long time now.

If my little 3 minute long self-produced, three man cast and crew, art/editorial/fashion film were, instead, an epic 2.5 hour long movie about giant robots battling giant sea monsters, perhaps then we could talk story and story structure. Perhaps your idea of fashion and marketing differs from my own. I'm going to assume so. But for the sake of moving on, let's just say we disagree on a fundamental point; I don't believe there is a template for visual arts. I do not believe visual arts are inherently objective. And that's fine.

I have found a second life creating things that I find interesting and I hope, with help from many people along the way -- yourself including Robert -- that I will get better at this. Maybe one day I will create something that you like and I will have entertained, surprised, and delighted you. I'm only just getting started.

Stivan and Peter, thank you for your feedback. I appreciate everyone that has taken the time to write. Sincerely.
 
Rob Anderson said:
Robert, Thank you for your comments. Again.

I happen to be of the belief that if you're a part of the RED community here -- which we are all -- somewhere along the way, we must have earned at least a notch or two on our belt. We've produced, we've created, we've found success by some measure, and here we are. Like you and most others here, I've been very fortunate to have interacted with a great deal of 'creative people' and I'm fortunate to have had a lot of client interaction. I'm new to holding a camera and shooting things. This is a hobby that quickly turned professional for me. But the rest of it has been in my blood and bone for a long time now.

If my little 3 minute long self-produced, three man cast and crew, art/editorial/fashion film were, instead, an epic 2.5 hour long movie about giant robots battling giant sea monsters, perhaps then we could talk story and story structure. Perhaps your idea of fashion and marketing differs from my own. I'm going to assume so. But for the sake of moving on, let's just say we disagree on a fundamental point; I don't believe there is a template for visual arts. I do not believe visual arts are inherently objective. And that's fine.

I have found a second life creating things that I find interesting and I hope, with help from many people along the way -- yourself including Robert -- that I will get better at this. Maybe one day I will create something that you like and I will have entertained, surprised, and delighted you. I'm only just getting started.

Stivan and Peter, thank you for your feedback. I appreciate everyone that has taken the time to write. Sincerely.
Click to expand...

The template is how we absorb moving information as human beings. It has been greatly studied and documented and many findings are highly consistent. It's not really a matter of personal opinion either way.

My idea of fashion marketing is a I create materials which appeal to a large number of consumers within the target market of the brands I work for based on my observation of them directly and through statistical analysis of audience behavior. if a client gives me 100K then they are not paying for my personal whims, they are paying for my ability to please a huge number of people I don't know, and who could care less about me. When I do a demo sample they want to see that my demo looks a lot like something that would appeal to a large audience rather than my personal whims. Fashion marketing is a business, this is not really art, artistic sure, but that is not exactly why they are paying you. It doesn't matter what you think or I think at a personal level. All that matters is what moves product.
 
Fun piece Rob!

As for Art vs commerce vs golden rules, etc. My theory is, if a piece moves people, it moves people. If the goal is to sell a product and it moves people in a way that they want to buy that product, you have succeeded. If the goal is to entertain and people walk away feeling entertained, you have succeeded. Sure, there are some templates, "rules" that can help get there, but I care less about rules when I'm watching something and more about how it makes me feel watching it. Is it tied in to some golden rules DNA, maybe. So, in a way, you are both probably right. :-)

As for the piece, if it were me, I would have gone a bit shorter with it. Maybe a minute to minute and a half. Maybe even 30 seconds if I felt it still kept the energy and achieved the goals of the project. But it's still a cool video as it is.
 
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