new Surface Pro ad debuts on Grammy telecast - shot on RED EPIC #00031 X

[dino g]

Dp was Karsten "Crash" Gopinath, Director was Jon Chu and lots of great crew and of course dancers...shot on 2 EPICS with steadicam work by chris cunningham. hopefully a behind the scenes will come out and you will get to see some of the cool tricks crash used to get some of these shots...

video at http://www.youtube.com/watch?v=tr3dFSzh1yU

of course I was the DIT...enjoy

dino

 

[Dustin Shepard]

Dp was Karsten "Crash" Gopinath, Director was Jon Chu and lots of great crew and of course dancers...shot on 2 EPICS with steadicam work by chris cunningham. hopefully a behind the scenes will come out and you will get to see some of the cool tricks crash used to get some of these shots...

video at http://www.youtube.com/watch?v=tr3dFSzh1yU

of course I was the DIT...enjoy

dino

Haha cloud campos killed it as always

 

[Ryan Boyer]

I'm totally digging the suit the first guy is wearing and the tapping is amazing!
Can't wait till you give us a behind the scenes.

 

[Gavin Greenwalt]

BTW REDCine runs great on the surface pro.

 

[Samir Patel]

that flare at 0:28. Any idea if that is via the lens or is added in post? I've noticed this white flaring in other HP ads (the one in the airplane) and can't figure out if it is from lens or if that is just an effects pack added in post. Anyone know?

 

[Andy White]

Looks a little like gate flare.

 

[Samir Patel]

Thanks Andy. Yes looks like gate flare. I've noticed many commercials on television using this technique. Now I am unsure if that is intentional or not.

 

[Bob Gundu]

Definitely in camera. I did this video a while back. Check out the flares at around 30 seconds.

https://vimeo.com/50015182

that flare at 0:28. Any idea if that is via the lens or is added in post? I've noticed this white flaring in other HP ads (the one in the airplane) and can't figure out if it is from lens or if that is just an effects pack added in post. Anyone know?

 

[Andy White]

It happens often. Really just depends on the angle of any light that's bouncing around the gate... and was common on film. It's often flagged away, but sometimes will be prominent in a shot with movement in frame or can be exaggerated by extreme light sources at particular angles.

I'd say (in this case) unintentional - as the shot cuts mid way through and (if it was added in post) the incoming shot could have been tweaked a little to smooth the transition (ie - a little matching flare)... and there's no obvious flare in any other shots. It's easy to add gate flare, but not to remove it

But, the DIT on the shoot started the thread, so I'm sure Dino G can add his thoughts/experience.

I like to see it, as it reminds me of film

 

[Samir Patel]

I do tend to like that flare. Bob, I have seen that clip so many times. I have it saved in my vimeo watch later. Another excuse to buy more lenses which has become an addiction lately. For now I need to lock my wallet in a safe.

 

[Tom Lowe]

Very cool....

 

[Thomas Pierrepont]

Sweet! I've been digging Microsoft's adverts at the moment.