Scarlet-X commercial for CherryBerry!

[Andrew PC Smith]

This is a local commercial which also we're pitching as a national ad. We shot it in about two hours, my first time working with child actors. The girl's mother informed me the boy told her at the end of shooting, "Thanks for acting with me." She responded with, "What's acting?"

https://vimeo.com/36531305

"...Don't tell her, she'll be better if she doesn't know." :001_wub:

 

[TonySegreto]

That is a super cute spot man. What lenses were you using, everything looked pretty soft. Did ya shoot wide open at like a 1.4 or something like that?

 

[Andrew PC Smith]

That is a super cute spot man. What lenses were you using, everything looked pretty soft. Did ya shoot wide open at like a 1.4 or something like that?

It was all shot on the Canon EF 16-35mm f/2.8L, which actually looks great in-camera but the client wanted an overall "dreamy look" so I added a soft diffusion to it. If I had more post time before it went to air, I probably would have gone into Davinci Resolve and isolated it to just the skin tones. Ah well, c'est la vie.

 

[TonySegreto]

Hrmm very interesting.

 

[Josef Gatti]

Very funny. I work on a kids show and occasionally we have to shoot and direct kids for segments. Not an easy task to say the least, well done!

 

[Brian Iannone]

Cute video.

Is it me, or does something look strange about the panning from 00:08 to 00:10? It seems choppy.

 

[Darrell Essex]

Just love it.
Kids and a scarlet, what more could you ask for.

Darrell

 

[Webster Miller]

Andrew, cool job. Good luck in getting the national ad.

 

[Alonzo Von Threet]

NICE!! When you say you diffused it to you mean with a filter on the lens or post?

 

[Andrew PC Smith]

Very funny. I work on a kids show and occasionally we have to shoot and direct kids for segments. Not an easy task to say the least, well done!

Thanks, fortunately we shot everything very quickly and only had one mini-tantrum after doing 8 takes of our boy with the wrong eyeline or reaching too far down in the action. So he got frustrated and the one decent take was ruined by someone walking in front of the light, so a good hour or more was spent replacing the background in After Effects. Live and learn. I heard of one director drawing smilies on Post-It notes to get the proper eyeline in a shot. Kids and non-actors seem to look to you right after for approval and it helps if you hide directly behind your camera, and have someone or something to look at. Michael Caine has brilliant advice on the topic in his master classes.

Cute video.

Is it me, or does something look strange about the panning from 00:08 to 00:10? It seems choppy.

It might be a little choppy because the editing jump-cuts the pan. I don't know if that breaks a rule, but I like it.

NICE!! When you say you diffused it to you mean with a filter on the lens or post?

It was all done in post. I might go back just for my sake and redo the grade. We'll wee if I have time. =)

 

[Robert L. Mickles]

Great Job!

 

[Harrison Diamond]

I've gotta say, Valentines day coming up has had me in a bad mood being single this year, but this spot warmed even my icy heart.

 

[Andrew PC Smith]

I've gotta say, Valentines day coming up has had me in a bad mood being single this year, but this spot warmed even my icy heart.

Well shucks. No Valentine for me this year either... Unless I ask out the 20-year-old, very attractive, Polynesian, older sister of my talent who was acting kind of flirty after she saw the ad. Is that mixing business and pleasure too much?

 

[Jim Dollarhide]

Workflow.

Workflow.

Could you describe your post workflow.

 

[Justin R Goff]

Liked the ad a lot, and their store almost exactly resembles the local fro-yo place

 

[Andrew Allsbury]

Harrison,

Not too sound like "that guy"...but...the best valentines days are ALWAYS when you're single. We used to throw a singles only red kamikaze party every year...good times.

Andrew,

Naw...dooooo it

PS
Great work!

 

[Paramon Ivanovich]

Just love it.
Kids and a scarlet, what more could you ask for.

Darrell

Epic and ladies over 18?

 

[Andrew PC Smith]

Epic and ladies over 18?

LOL, yes... and if you're a little more Irish, a whisky after the shoot's over.

 

[Andrew PC Smith]

Could you describe your post workflow.

It's pretty simple.

1) Insert card.
2) Drag and drop from the card to scratch disk.
3) Set basic "look" grade in RedCine. (you can do this after editing, I just like to know what I'm working with)
3) Open new 1080p project in Premiere 5.5, import clips to timeline.
4) Edit and do final color grade with Magic Bullet (Or Davinci Resolve)
5) Export to Prores 422

Haven't figured out the perfect storage plan for archival yet; I'm new to Premiere, so I don't know if they have a "Media Manager" like FCP does. Perhaps some other users can make suggestions.