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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

TELECOM NZ "Mobile2011" - shot on EPIC

Mark Pugh said:
Thanks, Craig.
Hey what do you mean "Meant to be New Zealand"? it IS New Zealand.
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Oops, when I first watched the spot I thought some of the Ad was meant to represent people calling home from overseas - specifically the section with the cab (probably because they used a Yellow cab, which aren't all that common in Auckland at least). I knew it was all shot in NZ, I just figured they were playing some of the locales off as international ones - my misinterpretation.

The client's logo is a spark, so fits with the idea of pushing light at the lens... flare / spark.. yup.
So everywhere I tried to push this idea lf the light being it's own force, a little bit out the control of mere mortals. It's a theme I've continued from my last Telecom NZ spot - "Sunrise/Sunset" (shot on Red MX):
http://www.markpughfilms.com/Site/Telecom_NZ.html
It also happens to be a lot of fun.

It's something I woudn't have pushed so much shooting film, where you can't meter a flare, so you don't know so well what's going down.
It's definitely an up-side of shooting digital for me!

Prior to the shoot, the client looked deep into the director's eyes and said:
"Everyday Extraordinary. That's what it's about".
I told the director that's a fine thing to have as his epitaph, and a good theme for a spot, also.
So I guess I pushed things into a that sense of special light for that reason also.
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Awesome, that Sunrise/Sunset spot was also awesome. Glad to hear that shooting digital allows some slightly riskier film making on these sorts of things!
 
I like it very much, but a bit off Topic, I would love to see the feature you shot 'X'
Is there any possibility for me here in Germany?
Regards
KIM

Edit: I'm not able to find it on Time Warner Demand
 
Kim Frank said:
I like it very much, but a bit off Topic, I would love to see the feature you shot 'X'
Is there any possibility for me here in Germany?
Regards
KIM
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The director's living in Berlin for a while... I'm sure he knows. I'll see what I can find out. It was shot on MX, lots of low-light night exteriors.
 
Beautiful! Thanks for posting. Also loved the other spot where the kids match the sunset on their laptops. I thought the aerials on the first were particularly beautiful, but the entire spot was beautiful.

I read the whole thread so I hope I didn't miss it. That night Aerial is stunning, was it shot with a Master Prime wide open? And was the sky composed?
 
Roberto Lequeux said:
I read the whole thread so I hope I didn't miss it. That night Aerial is stunning, was it shot with a Master Prime wide open? And was the sky composed?
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The aerials in both spots were shot soon at dawn. That night one in Mobile2011 is dawn for night, with town lights composited in. Sky was real. It was a dramatic morning. It was great to get out of LA and shoot some real weather!!!
 
Yah amazing stuff Mark, definitely worth of inclusion on a future version of the Epic reel :)
 
Thank you... Will definetly Watch it. I liked the look and the soundtrack seemed to be spot on.
 
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