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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

AVID PREVIEWS AJA Kona / Blackmagic / MOTU, 64-bit, res-independent, 7.1, Red Giant &

David, you make some good points. Whatever someone wants to say about FCPX now and how they handled the release (bad) -- it's true that Apple help democratize NLE's much the way Red is now democratizing digital cinema.

Overall, I'm glad the competition is heating up -- more and more, no one will be allowed to rest on their laurels. Apple has taken something of a blow and it will be much worse if they don't adjust and update over the next 6 mos. MC6 looks very promising, but if they disappoint they will be hurt as well.

There is an aggressive, forced evolution happening now via this NLE war and ultimately we will be the victors -- no matter which side we choose. Better software, more features, lower prices. Exciting times :)
 
Andrae Palmer said:
David,

I set colorspace based on intended deliverable format. For broadcast REC709 and DCI-P3 for theatrical release. If TV sets could debayer RED footage in REDColor2/REDGamma2 then yes I would set it for that. As far as my limited knowledge millions of Americans don't have that capabilities as of yet. They do have REC709 though.

As far as your other magical AV Foundation/ColorSync future possibilities. I bet you someone in the future will have infra red colorspace merged on top of CIEXYZ embedded in the human eye and on all devices. On top of that I bet electromagnetic telescopic functions will then be layered for full spectrum analysis of the universe.
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Hey Andrae,

I agree with you. It's not there at this moment and it's changing fast. Right now you have to deliver in REC 709 for a broadcast market (shrinking) Apple is taking the position that most of what we consume will be on the web (made on computer displays for viewing on computer displays).

It's a HACK at best right now with FCP X and I don't know if and how it is going to change. Standards are a complete mess right now. Content coming from Apple TV via Itunes onto a display in my living room looks amazing. I don't know if I should call that broadcast or what standards apply to that. It's totally frustrating for sure.

David
 
And back to the topic at hand.....Hoping this doesn't turn into yet another FCPX thread. Way too many of them in my opinion. The announcement was based on Avid's new version of MC. I vote we stay on topic. :-)
 
Steve Sherrick said:
And back to the topic at hand.....Hoping this doesn't turn into yet another FCPX thread. Way too many of them in my opinion. The announcement was based on Avid's new version of MC. I vote we stay on topic. :-)
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+1 - Let's stay focused. I'm interested in knowing more about this release and particularly how Epic users see their Avid workflow going forward.
 
Plus one Steve.

I wasn't thrying to threadjack. Apologies.

I think some good discussioned happened though.

Respect.
 
I think the opening up of 3rd party hardware options is great. It allows the scaling of hardware infrastructure that we have become accustomed with other NLEs. And there still will be very good reasons to stay with Avid hardware, so it's best of both worlds. I think this was very smart.
 
AnthonyFlores said:
There is an aggressive, forced evolution happening now via this NLE war and ultimately we will be the victors -- no matter which side we choose. Better software, more features, lower prices. Exciting times :)
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Come to think of it, FCPX is the first major change in the app world (of late). I would honestly like something similar in After Effects. Maya has this Trax Editor that I wish some linear based apps would adopt. Node like but also works in layers :)
 
David Battistella said:
It's a good tool. But it will take more than a makeover to get me back in the AVID tent.
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When was the last time you really looked into Avid's features? This sounds like all those who speak about Avid and think nothing has happened.
And I'm not gonna thank Apple for anything, I have been in trouble more times with FCP then Avid and others might have had much better experience with FCP on shorter projects, but those I spoke to who tried to edit feature films almost always said that they wished they used Avid instead. I dunno about you but I do not have to thank Apple for anything, I thank competition.
Why should I thank ONE company for improvements in others? It's like thanking one car company for bringing a difference to a car of another brand.
Avid just changed viewpoint, they started listening, both to the professionals and to the evolution of technology, THAT is their difference from earlier days, not that Apple punched them in the face with being awesome. I never really though FCP was more awesome then Avid or Premiere. They all had their strengths in different areas, they were all good tools. FCP wasn't the second coming of christ.
Why people seem to have an FCP altar at home I dunno... seems to be a lot of things from Apple that people just worship. I try to be rational, see what's best. Apple makes robust, working hardware/software products, but I do not stop looking at other companies just because I'm happy with my macbook air.
 
Christoffer Glans said:
When was the last time you really looked into Avid's features? This sounds like all those who speak about Avid and think nothing has happened.
And I'm not gonna thank Apple for anything, I have been in trouble more times with FCP then Avid and others might have had much better experience with FCP on shorter projects, but those I spoke to who tried to edit feature films almost always said that they wished they used Avid instead. I dunno about you but I do not have to thank Apple for anything, I thank competition.
Why should I thank ONE company for improvements in others? It's like thanking one car company for bringing a difference to a car of another brand.
Avid just changed viewpoint, they started listening, both to the professionals and to the evolution of technology, THAT is their difference from earlier days, not that Apple punched them in the face with being awesome. I never really though FCP was more awesome then Avid or Premiere. They all had their strengths in different areas, they were all good tools. FCP wasn't the second coming of christ.
Why people seem to have an FCP altar at home I dunno... seems to be a lot of things from Apple that people just worship. I try to be rational, see what's best. Apple makes robust, working hardware/software products, but I do not stop looking at other companies just because I'm happy with my macbook air.
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Point taken and in the interst on keeping this discusion on the track of what new features exist, I'd offer to have you educate me on all the "new stuff" aMovie (sorry, I couldn't resist) has to offer.
(please, as a reminder, I am pretty light hearted about all of this stuff and most of what I write can be taken with a satirical edge) Mostly, I'm pointing out that it was not that long ago that all of the tables were turned and AVID editors felt that AVID did not respond quickly enough to a changing media environment where FCP made it much easier to interact with the rest of the world.

I'm not even going to mention LIghtworks becuase I am holding out for the MAC release.

It sounds like you are in features. Last year when I interviewed three top feature editors all of them used a combination of Lightworks, AVID and FCP in their rooms because the three were really great at different things. I agree with Steve here, someone needs to build the killer NLE and I (right now) think that FCP X has the most potential to be that NLE, but I promise to take a good hard serious look at AVID as I am and was an AVID gunslinger for many years.

David
 
AnthonyFlores said:
it's true that Apple help democratize NLE's much the way Red is now democratizing digital cinema.
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no one here is bashing fcp or its impact. But somehow it is very OK to defend a bad decision from a multi billion dollar company (Apple), and even more OK to bash a much smaller company for mistakes it made 10 years ago. Makes no sense to me. Avid has shown much more dedication to my profession in tbe last 5 years than they or any other company ever has (OK, I'll exclude Lightworks from that generalization).

In these forums, I find it remarkable to see how little some folks appear to have kept track with what Avid has been doing for the last five years or so.
 
Come on.

You could cut it on two VHS decks if you had too! I have that kind of confidence in your skill set.
 
David Battistella said:
, I'm pointing out that it was not that long ago that all of the tables were turned
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I don't think that anybody here disagrees with you on that. Do you?
AVID editors felt that AVID did not respond quickly enough to a changing media environment
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Absolutely. Plus pricing.
As Christopher wrote: competition was needed, and it did arrive. And it caused Avid to change direction.

where FCP made it much easier to interact with the rest of the world.
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Some of that was hype and perception.

Unfortunately, Avid marketing has been very, very much off for quite some time.
 
David Battistella said:
Come on.

You could cut it on two VHS decks if you had too! I have that kind of confidence in your skill set.
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Sure. I just wouldn't meet the multitude of deadlines. And features these days (everywhere in the world) are about increasingly complex workflows in ever tighter schedules. That's an everyday reality on those jobs.

(forgive me the typos, typing on iPad here)
 
David Battistella said:
Point taken and in the interst on keeping this discusion on the track of what new features exist, I'd offer to have you educate me on all the "new stuff" aMovie (sorry, I couldn't resist) has to offer.
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I'd be glad to, but I'd need to know a little about your project workflow demands. First things that spring to mind are native P2 and XDCAM support (including export to device), AMA (work directly with lots of file based media, including QT and Red, with color space control), mix&match framerates (in a way that you can actually USE), DNxHD36, ScriptSync, PhraseFind, RTAS, TimeWarp, FluidMotion, Superbin, Clip Colors, EuCon support, bundled 3rd party software (BCC, Boris Red, Squeeze and more),....
And do take a look at how Avid and Red implemented Source Settings in AMA. With some (limited) Rocket support, that is pretty darn good, better than LW or FCP.

Lest I forget: an invaluable 'feature' of Avid are folks like Marianna Montague (former M100, Avid Customer Advocate) and Michael Phillips (participating here as well, everything 24p).

But depending on what your needs are, any other NLE (let's not rule out Premiere Pro) could serve better certain workflow demands. I wouldn't want to have to compile 100 stills with Ken Burns zooms in Media Composer. It's unsuitable for that.

aMovie would be funny if it weren't so far away from the truth, though. Bashing a product you don't know too well is not very productive (like so many Avid users did, that never bothered to look at final cut slow and acknowledge its strengths). I'm obviously taking this more seriously than you intended it, but so be it. I must be too serious a person.
 
Avid had me.
They lost me.
That's not bashing.

That's just a whore like me choosing a new pimp.

Man. I'm having fun in this thread. :)

David.

Let's talk about All the new awesome AVID features. That us what I really care about.

David.
 
Okay.

  • raster-independence (a slide specifically mentioned 2K, 4K and 28K - Monstro medium format size!)
    - DNxHD444 (like ProRes444 but without the gamma issues
I think this is one of the bigger deals. Opens up more possibilities within MC then in the past. I know this has been possible in other NLEs before, but nonetheless a checkmark in Avid's corner now.

  • DNxHD444 (like ProRes444 but without the gamma issues
This is one of the missing pieces right now in MC5.5 when comparing it to FCP. ProRes 444 is very nice codec to work with. With 4:4:4 support, they have removed an obstacle. If gamma shifts go away and die for ever, I will be very happy. Avid is much better in this regard.

  • 7.1 surround support & improved audio mixer
    - Improved Pro Tools integration
Always welcome tighter integration with Pro Tools. Easier to exchange with sound editors and mixers. I use Pro Tools as well, so this is very good news.

I suspect we will also see improved versions of scriptsync and such. There are probably a number of features in development and 3rd party stuff that is too early to talk about. I'd say it's very encouraging preview. And Magic Bullet and others jumping aboard the Avid train would be interesting.
 
Man. I need the AVID dictionary to understand 2/3rds of that stuff. Are those names ceased by editors or marketers.

Script sync. What script?

RTASFX. Wtf is that?

I can't handle all this. I'm busy in my superbin, fucking with my timewarp.

Stop! I'm in AVIDSPEAK overload!

Seriously. Can you appreciate how ridiculous this all is?

I just want to put shots together and tell a story. I don't give a shit about these labels.

David.
 
That's what I mean. New features since when? A lot happened while you were with the other pimp. Not sure where to begin.

I don't see how any of it is ridiculous. Or how it is more silly than any other name for any other feature on any other product in our industry. Sounds a lot like trolling. But here goes another attempt:

DNxHD36 is an offline HD codec. Like ProRes LT, but DNxHD exists longer than that.
ScriptSync lets you sync footage to scripted text. Check demos on YouTube. No NLE has anything like it.
PhraseFind lets you search all your footage for phrases or words, phonetically (sort of like Get but way more powerful)
RTAS are Real Time AudioSuite plugins (the same ones used by ProTools), so that's EQ, compression, etc.
TimeWarp is the motion effects editor.
FluidMotion is vector based motion effects (like Twixtor).
Superbin lets you switch bins within one window (cleans up interface).
Clip colors means color coding your footage in bin and/or timeline.
EuCon support means support for what used to be Euphonix MC, Mix, and Transport (eventually MC Color) hardware controllers.

This is just some of the stuff that has been happening over the past few years. And as others pointed out, more fun stuff has recently been announced. You'll need to see most of that stuff in action in order to appreciate it.
 
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