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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Current EPIC rental rates in LA and elsewhere.

I asked about this before, a few months ago, and many jumped in telling me that it's wrong (some said illegal) to discuss rental rates on an open forum .... but others said that is BS. Not really sure the truth, but there are plenty of M owners in LA right now, worst case you can PM them to see what their pricing is if they don't want to discuss publicly.
 
Its not illegal to publish your rates. It is illegal to discuss fixing your rates with others, some might say the discussion of rates as a group is a grey area.

If you want a quote, just email any of the M owners.
 
Rental House published rates are always Subject To Negotiation...they're only a starting point and most never pay that.
 
An MX for $1,200? Probably not fully kitted or with lenses...I can say here in Manitoba it's less per day for a fully functional camera package (including media, batteries, LCD, etc.) and likely only a 3 or 4 day week.

This is probably what the ad agencies pay -they don't mind 'cuz they take a percentage of the overall production costs, so if it's more they earn more.

Can't imagine getting the list on an Epic. Would be great tho.
 
I heard they are going for Alexa rates at the moment. I imagine that would change after enough X's get out into the wild but hopefully not by much. Over-saturation is always a problem in Los Angeles.
 
i would urge any member of this forum to read the document presented in the link provided below prior to discussing pricing in general and particularly in LA. I can tell you that the government will use this forum as evidence in any action.

http://www.justice.gov/usao/eousa/foia_reading_room/usam/title7/ant00008.htm

you can then ask...how do you know this dino, are you a lawyer? what gives you the insight to make such claims....

read this...

http://www.springerlink.com/content/k05j7479w0j47772/

for those of you not interested enough to follow the link, the document makes the argument that one man lead the fight to breakup AT&T in the 70's ( the largest application of the sherman antitrust laws in modern history) ...his name was Manley Irwin, a college professor at the University of NH. I spent years with him and in his many classes focusing on antitrust. He is a legend in the antitrust world and he drilled this stuff into my head 25 years ago...

for all of our good, do your research, set a price, stick to it or negotiate it, but don't talk about it here.

dino


follow-up...

how important is this stuff you ask...


well about 5 years after at&t split up the modern cell phone was truly born, with in ten years there was a critical mass of subscribers and now 30 years on, we cant live without them and the other telecommuncations miracles that have transpired in the last 30 years. if you were old enough to be on a 1200 baud modem and use punch cards, you will understand.
 
Mark Pugh said:
I'm moving to Chicago...


That price is for a camera that's "coming soon" according to their site.
Click to expand...

Let us know when you all move! Love new faces around here! =]
Yeah, I don't know why Fletcher would have it up on their site if they don't even have one in house...
 
Peter Mosiman said:
Let us know when you all move! Love new faces around here! =]
Yeah, I don't know why Fletcher would have it up on their site if they don't even have one in house...
Click to expand...

They will have access in about 1 week. I am shipping my camera out there to a partner who is going to work out a deal with the rental houses.
 
Dino, I have to respectfully disagree. First, there are many fair honest reasons one might pose the question of current "going rates." Second, a discussion on this board about such rates is a step towards pricing transparency, not the other way around. This would actually in my view allow the market to work more properly. Third, there seems to be no mechanism to enforce any implied attempt to fix prices. With thousands of Red owners, and soon to be thousands of Epic owners, out there, it seems pretty much a free market from where I stand.

I'm not a lawyer (praise Heaven above), but it's not like this industry is an oligarchy, say like an airline or cellular telephone company. Those entities do have to tread very carefully, and indeed are very clever about it.
 
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It's all in the context in which rates are discussed and any legal action against those who may be attempting to fix rates must have a foundation that proves an actual intent to fix any rates or pricing. For example, there is nothing wrong with me saying here that I post my rates on my web site and the link is .... Public statements of pricing do not count as conspiracy. Open discussion in a public venue where people simply state their intended rental rates does not constitute conspiracy either. But there are reasons other than conspiracy why people may choose to not want to share.

In the early days of R1 ownership, I'm convinced that half or more of the calls coming in asking for day rates were just the competition doing a price check. So I was usually vague and said that the rates were negotiable and let's talk more or if I felt the inquiry was going to lead nowhere, I usually just quoted something arbitrarily high.

Conspiring to fixate local market prices is most certainly illegal, but keeping a pulse on local rates in order to set your own competitive rates is not a conspiracy and is not price fixing. There are established methodologies for setting rental rates for most sorts of equipment in this world. If you have an Epic to rent out, you're best to set a rate that you think you can get, don't be shy. In this industry, there's often a lot of negotiation. Several of the larger rental houses will post rate sheets that you can use as a frame of reference. These are often agency rates or their base rate that someone who just walks in off the street might pay. In many cases people will pay a bit less when renting complete production packages or after negotiating discounts if their return customers or something... If you set your rates and no one rents from you, maybe you're too high. Or maybe you don't have enough equipment or the right equipment to be attractive to renters. Maybe you're not getting enough exposure...

If you are asking because you're thinking of renting, it's best to contact renters individually and get a quote. Most are going to be unwilling to freely discuss rates on a public forum like this. And there are a few reasons why, potential accusations down the road of price fixing is but one. Personally, I like to negotiate on a per-project basis.
 
I have an Epic! Feel free to contact me.

I have seen a published rate (not by me) in the range of $1850 for body, a bit of memory and basic aks. Please consider this more of a list price. Also, please consider, the demand/rarity of the camera. There may be an opportunity for a discount and perhaps not due to demand. The pricing has now been removed, probably from reading threads like this. I recommend contact others or me to get a price and or work it out....

Honestly, it's not so much the price as just finding one that is available, it's the most bad-ass tiny little super-computing-mo-fo going! The best analogy I can give is that shooting Epic is like shooting broadband everything else is like dial-up (including 35mm, and I have $300k of film cameras that are larger and have more mass). Once you taste it, its real hard to go back!

Prost,
Rich
 
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