Danno Anderson
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Warner Bros. Calls Off 3-D Version of `Potter' Film
By Michael White and Sarah Rabil - Oct 8, 2010 1:42 PM PT
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The next “Harry Potter” film won’t be shown in 3-D because Warner Bros. couldn’t convert the movie in time for the Nov. 19 release date.
“Harry Potter and the Deathly Hallows -- Part 1” will be distributed in the standard two-dimensional format, the Time Warner Inc. studio said today in a statement.
The decision means Warner Bros. will lose the average $3- per-ticket premium typically charged for movies shown in 3-D. The first six films, all shown in 2-D, have averaged $903 million in global ticket sales, according to Box Office Mojo, a researcher based in Sherman Oaks, California.
“We were unable to convert the film in its entirety and meet the highest standards of quality,” the studio said.
The final movie in the “Potter” series, “Harry Potter and the Deathly Hallows -- Part 2,” will be released in both 2- D and 3-D, Warner Bros. said. It’s scheduled for release on July 15, 2011, according to the studio.
By Michael White and Sarah Rabil - Oct 8, 2010 1:42 PM PT
Tweet LinkedIn Share Print Email
The next “Harry Potter” film won’t be shown in 3-D because Warner Bros. couldn’t convert the movie in time for the Nov. 19 release date.
“Harry Potter and the Deathly Hallows -- Part 1” will be distributed in the standard two-dimensional format, the Time Warner Inc. studio said today in a statement.
The decision means Warner Bros. will lose the average $3- per-ticket premium typically charged for movies shown in 3-D. The first six films, all shown in 2-D, have averaged $903 million in global ticket sales, according to Box Office Mojo, a researcher based in Sherman Oaks, California.
“We were unable to convert the film in its entirety and meet the highest standards of quality,” the studio said.
The final movie in the “Potter” series, “Harry Potter and the Deathly Hallows -- Part 2,” will be released in both 2- D and 3-D, Warner Bros. said. It’s scheduled for release on July 15, 2011, according to the studio.