Amazing work... but somehow doesn't "work"

[Scott Miller]

Seems like one of those ideas that sounded good on paper, but somehow doesn't come across as showing the concept they wanted

http://www.dvculture.com/2010/05/29/transparent-car-ad/

Perhaps I am tired and others "get it"?

Not cpmplaining about the DP, lighting, so much as the concept. So apologies to anyone here who might have worked on it

 

[MichaelHalsell]

Kinda reminds me of Wonder Woman's invisible airplane.

 

[Ketch Rossi]

This was discussed some were else as well.

personally I see various elements of excellence at work here, one being the originality from the the stand point of creating something for a commercial that has not been done before.

Two this is a cleaver idea to literally show how an Engine works, and the job performed by the Oil and how important that is.

Three, an incredible craftsmanship when on here, and I admire that.

Finally, it was shot under fantastic lighting and great angles, not an easy thing to do with transparent reflective surfaces like this, so great job to every one involved for sure.

This is the modern era of thinking, I love it!

 

[Steve Das]

Seems like one of those ideas that sounded good on paper, but somehow doesn't come across as showing the concept...

Agreed..was expecting to see alot of shots of oil zipping around through
the engine..but guess that is not what really happens..the oil actually
only hits a few spots and that reality is not so visually interesting.
Altough certainly the glass model itself is visually impressive.

 

[Scott Miller]

I certainly appreciate the technology and craftsmanship, it is really an amazing feat. Just don't think it "worked" somehow. But art is in the eye......

Maybe if they had used an Epic...