Thread: EVOIMG shoots RED EPIC for THE GORBALS CHEF'S SNAPBACK

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  1. #1 EVOIMG shoots RED EPIC for THE GORBALS CHEF'S SNAPBACK 
    Hey all,
    Just finished a commercial I Directed with Top Chef Winner Ilan Hall and THE AMPAL CREATIVE for their new line of chef snapback hats.

    We shot on both EPIC and SCARLET with some specialty T-REX lens systems to achieve a new look for food product photography!
    check it out; and as always if you like it, feel free to pass it along or comment!

    The Gorbals
    http://thegorbalsla.com/

    The Ampal Creative
    http://www.theampalcreative.com/

    It changes every day, but is always the same: research for Equilibrium.
    I believe that the Image, as the language of Cinema, is formed by the conflict and harmony of the two different elements of life: Light and Darkness.
    Trying to find an Equilibrium between these two opposite forces as I visualize different stories, becomes — every day — the reason for my creative effort.
    The research of this is my own life.
    -Vittorio Storaro


    REEL: http://www.vimeo.com/ericulbrich
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  2. #2  
    Senior Member
    Join Date
    Sep 2007
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    366
    Fabulous Eric!!! Would love to see a whole food-based TV series shot like this

    best
    joe
    Stormfront Film
    Tasmania, AUSTRALIA
    http://joeshemesh.blogspot.com.au/
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  3. #3  
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    Apr 2012
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    Pine Bluff, Arkansas
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    42
    Great job! What type of crane did you use for the overhead shot?
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  4. #4  
    No cranes, special periscope lenses were used on a dolly.
    It changes every day, but is always the same: research for Equilibrium.
    I believe that the Image, as the language of Cinema, is formed by the conflict and harmony of the two different elements of life: Light and Darkness.
    Trying to find an Equilibrium between these two opposite forces as I visualize different stories, becomes — every day — the reason for my creative effort.
    The research of this is my own life.
    -Vittorio Storaro


    REEL: http://www.vimeo.com/ericulbrich
    Reply With Quote  
     

  5. #5  
    Senior Member
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    Dec 2008
    Location
    San Diego, CA
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    876
    I truly loved watching this!
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  6. #6  
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    Sep 2007
    Location
    Vancouver, Canada
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    127
    This was fantastic.
    Ryan Skeete
    Red MX #355
    www.ryanskeete.com
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  7. #7  
    Thanks Brandon and Ryan, really appreciate the kind words! Ill try and post a picture of the lens system we used (if my DOP will let me :-))
    It changes every day, but is always the same: research for Equilibrium.
    I believe that the Image, as the language of Cinema, is formed by the conflict and harmony of the two different elements of life: Light and Darkness.
    Trying to find an Equilibrium between these two opposite forces as I visualize different stories, becomes — every day — the reason for my creative effort.
    The research of this is my own life.
    -Vittorio Storaro


    REEL: http://www.vimeo.com/ericulbrich
    Reply With Quote  
     

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