The race to the bottom is on

[Joe Minuni]

Well to be fair, a lot of the dirt cheap rental prices I have seen didn't include much with the package (assuming they are getting people to look with the low price, then add on the appropriate rentals to round out the package)
Like i've seen including only 2 redvolts and 1 SSD is not a ready to go rental package

[Steve G]

Capitalism in action.

[Gavin Greenwalt]

My scarlet doesn't work 24/7. So if I'm not using it, I make money when someone else does. $1,250 a week would be better than $0 per month. If I could make 1,250*52 = $65,000 off of a scarlet package I would be over the moon.

[Mario Contini]

We are now giving away our Epic packages for free.

THERE'S NO COMPETITION. You can't beat FREE.

[Mestizo Devon]

We are now giving away our Epic packages for free.

THERE'S NO COMPETITION. You can't beat FREE.

I'll take it for a week

Thanks

[Andrae Palmer]

This price seems fair if it's for the body only.

In any case I got established studios in Fort Lauderdale asking me to shoot for free with a full EPIC package... no pay at ALL for either my equipment or time... "Deferred compensation".

[Brian Merlen]

We are now giving away our Epic packages for free.

THERE'S NO COMPETITION. You can't beat FREE.

Oh yeah? What if I start paying people to rent from me instead lmfao?

[Björn Benckert]

Again, in sweden the second biggest rental house actually let you rent the epic for free / zero money as long as you rent the rest of your gear from then. in other words your lights, grips lenses etc. pays for the camera body. I guess it's a way to keep the small guys out of the scene.

So what we do now to compete is, paying people to use the camera.

Just kidding, but it's an open market and any way you enter is fine. Having a camera and providing it for free will give you other income sources Im sure.

The bigger companies out there has seen dramatic cost decrease, all of a sudden the cameras and lenses are just about the only thing to pour investment funds into...

Examples:

Resolve, a few years back you license was unreachable without a leasing contract. Now it's a free download.
Lab process line... A few years back you needed to have one to be involved in feature postproduction in any greater depth... now the lab machines have turned into space waste..
Film printers are no use.
Flame is replaced with 2,5K SMOKE..
Before we shot 50ASA Kodak now you got 800ISO and above... So what lights do we need, 1/16th of before...?
The film rolls are replaced by red mags, cutting shoting costs and intermediate costs into fractions.
A D1 8Bit HD woodoo recorder needed 250k USD in financing, the tapes cost 600USD per 60minutes, Now we buy a lace drive for 150USD instead of both tape and recorder.
Your 30k USD CRT HD reference monitor belongs in a museum and your cinema display is probably a more valid reference since there is no body watching CRT's any more and it can not give you the resolution needed.


Then with the examples above, there is a great chance that people will buy cameras to lure their client into their "pipeline" after all the tech costs are quite small compared to the crew costs on a film production. And people tend to think that the only way to run a big staff is to gather them around tech that they could not possibly finance them selfs... well now there is not so many steps from braking that rule.

[Neil Larson]

People have been complaining about this since I started lurking on reduser in 2008. Nothing new here, move along folks.

[Steven Veldkamp]

That's how free markets work. Adapt or die.