Today's case study

[BRANDON JAMESON]

Actually it is the space of " what you dont know you dont know that you dont know" that keeps me in the game.

[Terry VerHaar]

It's hard to argue with someone who knows it all.

(I keep wondering how old you are. If the answer were "15," that would explain a lot.)

[BRANDON JAMESON]

Terry, why so rude?

Are you like this in person, or do you feel you have permission to be this way on the web?

[Marc Wielage]

No. I got your point. I'm saying that your point is based on *assumptions* that probably aren't necessarily true. Wal Mart is crazy successful... and doesn't advertise sales. Amazon... super successful, almost no sales. Apple.... super successful, no sales.

Also Costco. They turnover a huge amount of inventory, and have no sales per se.

I'm not sure why the J.C. Penney's campaign didn't do well -- the spots look beautiful, they're very clean and have great music (very reminiscent of the hip Target commercials done several years back) -- but maybe it was too much "been there, done that."