"Give up trying to educate, and work to inspire."
Why do some marketing campaigns, like JC Penny's bold rejection of sales and coupons, fail.?
Human beings are not uninformed, critical thinkers. They’re self-deluded, pleasure seekers. Recognize their present behavior for what it truly is, evidence of their beliefs and desires, and use that understanding to create something compelling. Help them experience a new vision, one which they find highly desirable, rather than dwelling on the downside of the status quo. Give up trying to educate, and work to inspire. This broad concept is applicable to many areas where you are trying to influence someone's behavior, including co-workers, family, and even when we are trying to influence ourselves and stretch our potential.
Instead of focusing on resisting what is true today, why not create an irresistible vision that pulls you and others forward?