Apple now have a real solid mass consumer base, so now they are taking advantage of it. That means products with a higher price tag but not a great deal of improvement in performance. Mac's have always been pricey but you could see a real difference in the performance compared with windows machines. You paid for quality. Now I could build a more powerful windows machine for almost a 1/3 less of the price. Now you pay more for aesthetic than performance with Apple. Shame.