Skyfall Trailer

[Graeme Nattress]

But why youtube and why such a poor quality encode? Apple trailers generally look so much better....

Graeme

[Matthew Bennett]

Wow! No lack of beautiful mysterious shots in this trailer! Each one the work of a master... The art direction here is looking pretty good!

[Francesco Bonomo]

But why youtube and why such a poor quality encode? Apple trailers generally look so much better....

Graeme

I agree..

HD encodes here:
http://www.movie-list.com/trailers.php?id=skyfall

I know they went with Alexa Studio (ana?)

No anamorphic, Mr. Deakins doesn't seem to be a fan of it. It's the Studio because he wanted the optical viewfinder.

[Graeme Nattress]

That's the same encode as the YouTube one with the low vertical resolution (looks like upscaled) and masses of aliasing and terrible compression artifacts. What's the point of releasing a trailer in such a sub-standard way?

Graeme

[Zac C]

Getting it to the masses who don't care about a good encode..

Those bastards!

[roryhinds]

That's the same encode as the YouTube one with the low vertical resolution (looks like upscaled) and masses of aliasing and terrible compression artifacts. What's the point of releasing a trailer in such a sub-standard way?

Graeme

To get it out to the masses and spread the word, build hype and recoup their money back and make some money while they are at it.
Same reason you can watch films on a plane with a crappy LCD screen. = make money

[Graeme Nattress]

I'm just comparing/contrasting with the quality of trailers I've seen recently - even the compression I can understand, but the low-to-high resolution upsample to fake 1080p is just ludicrous. I guess I'm an image quality snob.

Graeme

[Francesco Bonomo]

That's the same encode as the YouTube one with the low vertical resolution (looks like upscaled) and masses of aliasing and terrible compression artifacts. What's the point of releasing a trailer in such a sub-standard way?

Graeme

the 1080p quicktimes look slightly better to me, but maybe I'm just tired and my eyes cannot tell the difference.
Hopefully a better encode wil appear on the Apple trailers website soon.

[Graeme Nattress]

Hopefully - I really want to see what it's looks like!

Graeme

[Andrew Rieger]

The 1080p version is up at Apple and it looks stunning. I know that Arri does not get much love over here but I must say that the footage coming out of that new Alexa Studio is superb. I am not sure how much of a difference that spinning shutter makes but it looks fantastic to my eyes. What do you guys think?

Link: http://trailers.apple.com/trailers/s...tures/skyfall/