Ok I know we are not meant to discuss other cameras on the forum.
But I believe it is valid to ask if the new BM Camera will affect 4K Camera sales ?
Even though it's not 4K, it is a Digital Film camera and must have some
impact on the market ?
The BM camera comes to market for under 3K with 2.5K resolution and both Raw and industry standard recording options.
Will this camera ultimately affect Red, Canon and Sony sales in their respective markets ?
Even thought the quality, features, frame rates, etc... may not be a patch on the Red Scarlet it's gotta affect sales !
If so; given the current economic climate will a vast number of
people choose price above features and performance (in a certain market segment say 3-10K cameras) and opt for a
S16 camera with Raw and industry standard recording options with interchangeable lens (even though choices are limited)
Simply because it's 3K ?
This may seem obvious but if the answer is yes then the next question is a difficult one;
Is the Digital Cinema market large enough to sustain all these competing cameras ? and will something have to give ?
If the image quality of this new camera turns out to be of a certain quality, and is equal to or surpasses current DSLR's
then I believe it will be a huge hit simply because the price is right, and it has a variety of recording options and lens available.
(Although limited at launch rumors are BM is looking at different mounts and options)
If Blackmagic stays true to form they will produce a Digital Camera that evolves on a yearly basis. They may not provide
or enable all features customers want out of the box, but they will produce an affordable camera day one.
Even though features may be limited the price will be right for those looking at upgrading from DSLR's (or those saving for a Sony or Red )
and these people will probably invest in a lower priced camera to start with and build their equipment or save towards the camera they really want later.
Some may be able to afford both but for the majority it will be either one or the other.
The offshoot must be lower sales of these other cameras (at least until the economy recovers) or those people who wanted to get into Digital Film / Media progress
to a different camera or start to earn money from their investment.
At 3K the Blackmagic Camera is possibly the minimum investment somebody interested in Digital Cinema / Broadcast or Corporate work can expect to spend,
Add another 1K (min) 2K (realistic) for a cheap EF Lens, SSD plus accessories.. and their ready to start making their masterpiece and possibly earning some money.
So my question is has the introduction of this camera at this price point and feature set changed the game again ?
And if so; given this (3-10K) market is extremely competitive will it affect sales of Canon, Sony and Red cameras ?
Seeing that Jim and the Red team have done so much to develop a 3-5K (dollar) camera i.e. the 2/3 Scarlet
Is it crazy to think they may resurrect a lower priced version of the Scarlet with an optional Pro Res/ DNxHD Recording option ?
It may make sense if the figures add up and they can get it to market soon !!!!