"new Ipad" (3) , how do I get highest quality demo video on it ?

[Alex Kiritz]

www.engadget.com/2012/03/18/apple-cash-reserves-conference-call

Looks like we might find out what Apple plans to do tomorrow. I'm hoping they'll announce plans to buy the rights to all visual content so that you can stream it anywhere.

[Subhadip Sen]

www.engadget.com/2012/03/18/apple-cash-reserves-conference-call

Looks like we might find out what Apple plans to do tomorrow. I'm hoping they'll announce plans to buy the rights to all visual content so that you can stream it anywhere.

Apple have been far too dependent on Samsung - nearly 50% of the new iPad's BOM somehow involves Samsung. They are cutting off ties, slowly but surely. First step was buying out PA Semi, so they could design SoCs in-house and drop Samsung SoCs used till iPhone 3GS. Logically, the next move would be to buy out a semiconductor fab (all Ax chips are made by Samsung), display company (most new iPad displays are developed and manufactured by Samsung, in association with LG.Display and Sharp), battery (again, Samsung). Samsung also provides NAND flash memory and other components. Expensive but necessary requirements to prepare Apple for world domination.

Of course, it would be great if they can up their R&D budget substantially to match IBM or Microsoft and increase CSR.

Edit - Sorry, I realize this is all off-topic. 1920 is fine, the difference to 2048 is negligible on a 9.7 inch display unless you are looking really up close. Supersampling from ~2560 will certainly help though. For marketing purposes, Apple would want to push out 2048 otherwise 1920 will nullify any advantage versus competing 1920 tablets, which will show less/no letterboxing to boot.

[Tom Lowe]

I seriously doubt that iTunes will support 2048 any time soon.

I am hoping that Samsung will release a 2560 tablet soon, which would be breathtaking with 2560 videos.

[Brian Iannone]

What program did you use to encode that video file, Tom?

[Luis de la Cerda]

Those "limitations" were the reason I finally gave up on apple mobile devices and switched to android. :-(

[Tom Lowe]

What program did you use to encode that video file, Tom?

Premiere Pro CS5.5.

[Justin O'Neill]

So this 2048x1536 clip plays back almoooost realtime on the iPad Goodreader app. It is at the lowest MP4 bitrate setting in REDcine-X so it looks like crap though: http://dl.dropbox.com/u/5673574/retina-0%25.mov

[Tom.Wong]

i've gotten 1080p playback flawlessly even at 50 mb compression. but honestly, as Mike Cioni said, 8 mb is a sweet spot. I've been ripping blu rays at 8 mb compression and putting them on the ipad and they look REALLY good. the digital copies that came with the movies aren't high res enough for the new ipad so I decided to encoding the movies myself.


i find that in media encoder set to 1080p, profile 5.1, fps 23.98, 2 pass vbr, set target bitrate to 8 mb/sec, max to 10. and you have a really good looking ipad video.

[Brian Iannone]

Premiere Pro CS5.5.

I see. There's a timecode break in the file (which isn't all that bad), but the audio track is about 18 frames off from the video track. Try opening the file in QuickTime 7 and saving it (not export, but just a File > Save As...) and you'll see what I mean.

Just thought I'd let you know. :-) I've found that that's sometimes a common issue with MP4 containers.

So this 2048x1536 clip plays back almoooost realtime on the iPad Goodreader app. It is at the lowest MP4 bitrate setting in REDcine-X so it looks like crap though: http://dl.dropbox.com/u/5673574/retina-0%.mov

That is very, very interesting! I see you played the file in GoodReader. How did you get the video on the device? (Did you sync through iTunes?)

i find that in media encoder set to 1080p, profile 5.1, fps 23.98, 2 pass vbr, set target bitrate to 8 mb/sec, max to 10. and you have a really good looking ipad video.

Are you sure you meant level 5.1 and not 4.1? Specification-wise, that's unsupported and therefore officially impossible (not to say that it isn't possible in reality). If the iPad does support level 5.1, that could be interesting... ;-) (It would allow for 4K playback.)

If you did indeed mean level 5.1, what profile were you using? Also, are you using an iPad 2 or the new iPad?

Also, are you using the QuickTime exporter in AME or Adobe's H.264 encoder?

[Justin O'Neill]

That is very, very interesting! I see you played the file in GoodReader. How did you get the video on the device? (Did you sync through iTunes?)

I've never been able to sync high quality video through iTunes so I've always used other programs to get the files on there. Goodreader is cool because you can connect right to your DropBox and download from there. You can also download from the FTP servers, the web, etc.