AVID & MAC RUMORS: RELATED?

[Nick Morrison]

What I'm about to say is pure rumor. These are two pieces of industry gossip that seem to make more sense when heard back to back. And I've heard these a week apart, from two people that are very knowledgeable.

RUMOR 1: Avid may stop supporting MAC in the next year. Not definite. But possible.

RUMOR 2: MAC may stop making towers. No more Mac Pros.


Heard back to back. They make sense. Don't you think?

On the other hand, they don't. Avid is courting Final Cut users madly, so to have them abandon MAC now is weird. And while APPLE makes much more off it s consumer products, surely it still makes a profit of its wildly popular Mac Pro towers right? (at least in the design world).

Or maybe APPLE doesn't make enough off of Mac Pro's and they will cut them loose, like Final Cut.

And maybe Avid doesn't want to support an architecture that is only laptop based.


Thoughts?

Again, this is rumor. But it's interesting nonetheless no?

[Jason Diamond]

RUMOR 1: Avid may stop supporting MAC in the next year. Not definite. But possible.

There is no information to support this rumor. Not sure where you heard it but its wild speculation. It would not benefit AVID in any way to discount any platforms especially ones it is already coded for and entrenched in.

[Edward Blythe]

It would not benefit AVID in any way to discount any platforms especially ones it is already coded for and entrenched in.

And having enormous success with given FCPs recent stumblings.

Not sure I'm getting the same harmonics between these rumours... But one does so love a conspiracy theory.

[Nick Morrison]

There is no information to support this rumor. Not sure where you heard it but its wild speculation. It would not benefit AVID in any way to discount any platforms especially ones it is already coded for and entrenched in.

I never denied that it was wild speculation. But my source is well informed. I'm sure its just a doomsday scenario that's been bandied about.

[Matt Gottshalk]

I never denied that it was wild speculation. But my source is well informed. I'm sure its just a doomsday scenario that's been bandied about.

This contradicts with this.

[Scott Crawley]

Or maybe APPLE doesn't make enough off of Mac Pro's and they will cut them loose, like Final Cut.

Final Cut has not been cut loose.

[Jarek Zabczynski]

Final Cut has not been cut loose.

Yeah...discontinued is a better word...

[jaadgy akanni]

Yeah...discontinued is a better word...

It's funny how FCPX detractors seem to believe that wishing it away is gonna actually make FCPX disappear. Not gonna happen. FCPX is poised to rule the NLE world whether you want it or not. Get it, use it , learn to love it, 'cause soon everyone will.

[Matt Gottshalk]

It's funny how FCPX detractors seem to believe that wishing it away is gonna actually make FCPX disappear. Not gonna happen. FCPX is poised to rule the NLE world whether you want it or not. Get it, use it , learn to love it, 'cause soon everyone will.

Fanboyism isnt pretty, no matter what NLE you choose.

[Manuel Wenger]

It's funny how FCPX detractors seem to believe that wishing it away is gonna actually make FCPX disappear. Not gonna happen. FCPX is poised to rule the NLE world whether you want it or not. Get it, use it , learn to love it, 'cause soon everyone will.

hahaha, never gonna happen on a professional level. but thanks for the good laugh ;)