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  1. #1 Cannot use the word RED? 
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    Hi,

    I see a lot of rental companies changing their name from some variant / combination of the word RED (such as CineRed) to something else. Heard a rumour that they are not allowed to use it because of a clause from RED. Is that true?
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  2. #2  
    Senior Member Paul Ellington's Avatar
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    Yes big no-no.

    Paul Ellington
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  3. #3  
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    Ok then. There goes my idea for rebranding to Redrum. Thanks Paul
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  4. #4  
    Senior Member Paul Ellington's Avatar
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    Quote Originally Posted by Robin Moran View Post
    Ok then. There goes my idea for rebranding to Redrum. Thanks Paul
    Call your rep. You might be ok but best to ask.

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  5. #5  
    Senior Member Christopher Barrett's Avatar
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    Crimson Camera?
    Ruby Rentals?
    Burgundy Boys Big Box of Broadcast & Big Screen Sundries?

    Is a rose by any other name just as RED?





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  6. #6  
    Senior Member Joseph Hutson's Avatar
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    Redrum? I personally don't see that as a problem. What RED does is make sure that their brand is maintained. When people begin to create business names like "Red Rentals", it gives te impression that they are officially associated with the real RED and not one who just uses the product.

    What does "Redrum" mean to you, Robin? It doesn't make me think of RED or their services in the slightest sense.
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  7. #7  
    Senior Member Mark Toia's Avatar
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    Mark Toia
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  8. #8  
    Senior Member Paul Ellington's Avatar
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    Honestly, and this comes from the heart... Anything camera related, worldwide, with RED anywhere it it's name is a bad idea... My 2 cents...

    Paul Ellington
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  9. #9  
    Quote Originally Posted by Joseph Hutson View Post
    Redrum? I personally don't see that as a problem. What RED does is make sure that their brand is maintained. When people begin to create business names like "Red Rentals", it gives te impression that they are officially associated with the real RED and not one who just uses the product.

    What does "Redrum" mean to you, Robin? It doesn't make me think of RED or their services in the slightest sense.
    Redrum=murder: The Shinning :) Not really red services... he he...
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  10. #10  
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    Quote Originally Posted by Panos Bournias View Post
    The Shinning
    The "Shinning"? That's the Nancy Kerrigan story, isn't it?
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