Michael Z... I think the issues are cost, value and market differentiation. An Epic costs more to make I am sure (as Kevin notes). But one reason Red has the right to charge more for Epic is because it is worth that much for the features it has compared to the Scarlet. The Epic is cheaper by far than any cinema camera out there (though the Epic's specs far surpass them), so the market easily bears it's price tag. There is a market that the Epic is geared toward and a market the Scarlet is geared toward. If the price is too close, then one product will cannibalize the other and there becomes no reason to have two products. A $25,000 gap is about right between the two products even if the cost to produce them is only a $5K-$10K gap because the Epic is simply worth it. If anything, the Epic is under priced. That's my two cents.



