Click here to go to the first RED TEAM post in this thread.   Thread: Guess Who Holds the Keys to 4K Television and Broadcast?

Reply to Thread
Page 1 of 11 12345 ... LastLast
Results 1 to 10 of 104
  1. #1 Guess Who Holds the Keys to 4K Television and Broadcast? 
    Senior Member Peter Moretti's Avatar
    Join Date
    Apr 2008
    Posts
    1,300
    It's not Sony, Pansonic, Apple, Fox News, SMPTE or any of the players you'd normally think of.

    It's a moderately sized company ($400 million market capitalization).

    It's company who back in the day Red ignored, but that's ancient history.

    It's a company that's been downsizing and struggling to turn a profit, but it just did announce a GAAP profit.

    It's a company that is passionately loved but also reviled.

    It's not in Asia or Silicon Valley.

    It's Avid.

    The fact of the matter is that until Media Composer and Symphony can work in full 4K resolution, there will be no 4K TV.
    1110001100010102
    Reply With Quote  
     

  2. #2  
    Senior Member
    Join Date
    Sep 2007
    Location
    good old Berlin
    Posts
    3,907
    he? you can buy one today asfaik.
    red is not a color, it's a camera.
    Reply With Quote  
     

  3. #3  
    Senior Member Peter Moretti's Avatar
    Join Date
    Apr 2008
    Posts
    1,300
    Unfortunately, no, you can't. MC 6 is still a 1080P app.
    1110001100010102
    Reply With Quote  
     

  4. #4  
    Senior Member
    Join Date
    Dec 2009
    Location
    Hollywood, USA
    Posts
    3,379
    Somebody "passionately loves" Avid?
    www.colorbymarc.com | colorist / post-production consultant
    Reply With Quote  
     

  5. #5  
    Moderator David Battistella's Avatar
    Join Date
    Apr 2007
    Location
    Florence, Italy
    Posts
    6,938
    The argument is more than feeble.

    It is based on the fact that the offline editing software has to also be the finishing tool.

    Sorry. I don't buy this for a moment. You might want to rethink your position.

    But I give you credit for an inticing thread title. :)

    David
    "Love's Labour's lost"
    Battistella

    Reply With Quote  
     

  6. #6  
    Senior Member Peter Moretti's Avatar
    Join Date
    Apr 2008
    Posts
    1,300
    In the broadcast world, Media Composer, Symphony and News Cutter ARE used as finishing tools.

    Avid is the backbone of broadcast for all intents and purposes. And until Avid becomes 4K, broadcast won't either.


    P.S. Marc, LOL!!
    1110001100010102
    Reply With Quote  
     

  7. #7  
    Senior Member
    Join Date
    Oct 2007
    Posts
    2,518
    Quote Originally Posted by Peter Moretti View Post
    It's not Sony, Pansonic, Apple, Fox News, SMPTE or any of the players you'd normally think of.

    It's a moderately sized company ($400 million market capitalization).

    It's company who back in the day Red ignored, but that's ancient history.

    It's a company that's been downsizing and struggling to turn a profit, but it just did announce a GAAP profit.

    It's a company that is passionately loved but also reviled.

    It's not in Asia or Silicon Valley.

    It's Avid.

    The fact of the matter is that until Media Composer and Symphony can work in full 4K resolution, there will be no 4K TV.
    Perhaps you might check out products from Adobe and Discreet, also Sony Vegas, Blackmagic Resolve and keep on eye on what Apple are up to. I appologice for the companies offering 4K tools Ive missed. No disrespect to Avid, they make great tools but the 4k future isnt hinged on them by any means.
    Reply With Quote  
     

  8. #8  
    Offline resolution (avid) has nothing to do with finishing resolution (smoke/flame, etc.).
    Reply With Quote  
     

  9. #9  
    Senior Member Liam Hall's Avatar
    Join Date
    Nov 2007
    Location
    London/Worldwide
    Posts
    1,489
    Quote Originally Posted by Peter Moretti View Post
    In the broadcast world, Media Composer, Symphony and News Cutter ARE used as finishing tools.
    In the broadcast world Avid is often only used as an OFFLINE tool.

    4K development has to do with display and distribution, not editing and certainly not Avid.
    I make stuff.
    www.liamhall.net
    Reply With Quote  
     

  10. #10  
    Senior Member Peter Moretti's Avatar
    Join Date
    Apr 2008
    Posts
    1,300
    Sorry guys, but until these can do 4K, broadcast (and hence television) will not be 4K:

    http://www.avid.com/US/categories/Br...wsroom-Systems

    Vegas, Premiere, Smoke, Flame, etc. do not run tv stations.
    1110001100010102
    Reply With Quote  
     

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts