I posted a while ago about a film that I executive produced, called "The Tunnel", A low budget feature we had sought to crowd-fund online by asking punters online to buy each of the 135,000 frames of the film for a Dollar each before the film was made (There are 135,000 frames in a 90 minute feature, so the budget of the film was $135,000).
When we first started The Tunnel project, our distribution strategy was somewhat, Redspired: "The more options, the better". Our aim was to redefine the paradigm of independent film distribution, releasing the film on as many platforms imaginable, to the widest audience possible. Options and FREE Options. Now with the launch of the finished film, we have managed to do what many doubted. The Tunnel has now since broken ground as being the first commercially successful feature film to be distributed and released via Bit Torrent.
Since our launch in May, we've had over 2,000,000 downloads, during which the film was made available simultanously through DVD via Paramount Pictures, iPad App, Cable (Showtime), Inflight (Qantas, Virgin) and many more VOD outlets. (And you can still legally download it Free via Bit Torrent)
It's been a fun experiment, and in many respects inspired by the spirit of RED. I would love for fellow Redusers in LA, who have nothing better to do on a Saturday night, come along and check it out as we make our US premiere this Saturday. The Tunnel is screening at Mann's Chinese Theater. Tickets are ten bucks through Scream-fest.
I unfortunately wont be able to make it being stuck down under - but there will be a Q&A with fellow producers and director on the night.
For those that are interested in knowing more about the project and its process, I'll be posting more about it shortly.