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I am very familiar with all their technologies and patents for the past 20 years (plus). To me the idea that Z-screen Bezel for a CRT monitor that gave weak stereo became the corner stone of S-3d modern cinema is mind blowing (I have to admit). I have met Lenny Lipton on several occasions, and I can tell you that if they had the capability to build and develop a laser projection systems for S-3d then they most certainly would have (without doubt). Their technical business model is not so much about add-ons, it’s purely about facilitating S-3d by whatever means and making it profitable. How far or how deep they go with that is their bag. I am very grateful for the original existence of StereoGraphics and RealD, but the future is a different “place”, and I think 4k and quality and good contrast and good light output is going to be absolutely key to the “cinematic experience”. RealD is a business just like any other. From a technical standpoint most people don’t realize the pervasive limits of circular polarized systems.
Ta.
Eric
if RED does the same Modular thinking as they did for there camera, I would be quite interesting if they could stack the lasers for higher lumen.
For example a 100 inch screen will not need as high a lumen compared to a 200 inch. Also this helps with Throw Distances. If you need a further throw, just ad a another lumen Module.
Hmm could be very interesting.
This is an interesting thread.
I chose to quote the above because I don't think it's strictly true.
Affordable widescreen sets/projectors were 720 for a LOONG time... and by and large people adopted them for the improvements (both in wide-screen real estate and resolution improvement) over SD. I know, because I was finishing my basement when the first real high-end "consumer affordable" 1080P projector (the Sony qualia) came out at $30K. Within a year or two, Sony broke the low-end barrier again with the $10K VPL100 (aka "Ruby"). A short time later the $5K VPL50 (the "Pearl") came out, and I bought it.
A run at affordable 1080 devices then started. In that time, LOTS of people had already adopted widescreen 720p sets, yet many of those same people upgraded to 1080 because it was superior (even if I bet they couldn't really tell when viewing their 42" set from 8-10 feet accross the room.)
So, I suspect there will indeed be a market for 4K, even if it's distinguishing characteristic is that "the number is bigger". And with display sizes (as well as projector installations) creeping upward, I bet people will even be able to tell the difference. Heck, people disntinguish between phones and tablets based on resolution all the time... it's a metric they are aware of.
-sc
There's a novelty factor. People will pay a premium for "the new hotness". After that wears off and every mall theater can afford a 4K/3D/hologpraphic projector, the oportnity to upcharge for the experience will evaoprate until something new ("Digitial Smell-O-Vision HD!") comes out.
-sc
I'm sure there will be a market but only for lazy consumers at first. I stayed out of the HD TV game for years because I could never get a real demo of a TV running true HD in any stores. For years they would pull SD off the air or cable and upscale it to 720 and 1080 sets. And back then, upscaling circuitry sucked so it always looked horrible. That didn't stop some consumers from buying because the salesperson told them the horrible image they were seeing was actually pristine HD.
So unless Red or someone else gets those native 4K sources into stores, I won't be buying and neither will the majority of HD enthusiasts.
For me its not about the 4K, until material comes out. It is for the Laser engine that will last 10,000 hours or more and once its calibrated its calibrated.
Projector bulbs now only last roughly 2000-3000 hours. During that time the lumen loss is huge. Even in the first 100 hours. Also the plus of being able to turn it on/off whenever needed not worrying about killing the bulb or your hours.
Well for me..
CINEMA: I think obviously one of RED's major planks is in the 3d application market. I have worked with very high res sources and output in s-3d for a long time. I think the RED projector for s-3d will make circular polarized cinematic S-3d seem like we have been watching 2 1/2d through dirty dish water (I know that’s a bit of an inflammatory statement but I think in terms of the difference in experience that will be shown to be true). When folks actually get to experience the full potential of S-3d delivered via a laser projection system then I think S-3d will definitely be here to stay as the experience will be near mind blowing. Also I predict cinematographers and VFX and post will converge on much better “physcho-visual” content to make the experience so much better.
COMMERCIAL INSTALLATIONS: I would like to see the RED laser projectors occupy a similar space as BARCO for example. So for public outreach special S-3d installations, VR installations non-profit and government applications as well as high end visualization in the Oil and gas industry as well as in the pharmaceutical industry for drug design and research; commercial and corporate installations and the usual trade show and conference applications.
HOME APPLICATIONS: I don’t have a clear picture of this… I seem to remember something that Jim might have mentioned about rear projected sets. Jim also has patent(s) on interesting laser based eye wear… Or of course just straight up laser projector for the home.
S-3d for gaming right now is in its infancy… but I think within the next six years a much more immersive environment on a larger physical scale will be required. Hardcore gamers are very demanding, and I think in the future it will become socialy more acceptable to really go ALL OUT on gaming rigs and similar experiences.
Would be really interested to see and learn how these projection systems can function in one way or another against ambient lighting?
I/we have to see this thing…
Cheers,
Eric
RED Digital Cinema Personal 3D Viewer. Nuff said.
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