RED is at war... which we define as passionate and active opposition to an adversary.
We are at war with conventional thinking.
We are at war with the thought of 1080P being a suitable replacement for film in motion capture or home entertainment display.
We are at war with old business principles, like planned obsolescence, lack of communication with customers, and unfair business practices.
War is good, depending on the target. I think most would agree that a war against disease is just. A war on poverty is noble.
When people get out the microscope and pixel-peep they often lose sight of the big picture. The same thing happens when people focus on a word instead of a concept.