The gap is shrinking and the time is running.
Making overpriced and over-hyped products for the price for example that's something like a Louis Vuitton and Hermès expensive lady bag
is a very dangerous doing sort of things in this industry.
Definitely you'll get your money burned.
Don't forget one famous example of a Leica camera mistakes in the recent history (especially during the time when was owed by Hermès).
I don't see Alexa high prices to survive in a near future.
The only serious future is a strong product line with a clear vision that also has a very fast turn-around time and outstanding quality at affordable prices.
So only Epic-S and Scarlet Fixed or Interchangeable should be in the category that was described at the sentence above.