I like the first part...
"Final Cut Pro X is a breakdown in nonlinear video editing. The application has depressed many pro editors, and it has also generated a lot of discussion in the pro video community. We know people have questions about the few features in Final Cut Pro X and how it compares with previous versions of Final Cut Pro. Here are the answers to the most common questions we’ve heard."
shouldn't it be everything FCP7 is and more right out of the gate? I'm still going with iMovie Pro as a more logical naming convention..
Apple has changed a lot since 1984…
I dont think its really a satisfactory response. Id like to know which Pro editors are impressed. To me at least it confirm that Apple have completely misunderstood the market and whats needed. One aspect is how Red media is suggested to be handled.
Wow, yes. It's pretty bad. And 1984-esque.
I'm composing my refund request now.
BTW, I am a programmer and could definitely write an XML -> FCP X translator. Might make me some cash. Apple's line on this is such BS. Probably no point though because there are going to be another 10 3rd-party attempts?
Deciding to leave EDL and OMF support to 3rd parties is a really awful move.
Dodging the question about video output is just SLEAZY POLITICIAN STUFF.
I think that Ron Brinkmann (Mr Shake himself and who knows Apple from the inside) said it best.
"...the features that high end customers need are often very very unsexy. They don’t look particularly good in a demo. See, here’s the thing with how features happen at Apple to a great extent – product development is often driven by how well things can be demoed... All the mid-level managers know that they’re going to have a limited window of time to convey what makes a product or a feature special to their bosses. So they either 1) make a sexy demo or 2) spend a lot of time trying to explain why some customer feels that some obscure feature is worth implementing. Guess which strategy works best?"
I just have no desire to contribute towards the salaries of Apple pro apps middle management when they have such a cynical attitude. I do not support them prioritizing dumb stuff that "demos well" over real user needs.
Here's their suggested RED workflow...
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