Damn Jeff, you just killed it. I had some hope left until I read that. The release of FCPX is almost like what movie studios do when they know they have turd movie on their hands. They put zero into advertising it, save for a newspaper ad and posters. Then they just release it and move on. Basically they just dump a dead body in a river and drive off.
This is what Apple did. Without warning FCPX is dumped in the app store, with some low rent pictures, feature write ups and video. Then Apple just walks away, totally ignoring everything.