Here's why I think SSD should be the default option for Red - Please bear with me as it affects Epic as much as Scarlet buyers.
HDRx is out of the bag !!!
What was once only a concept is now a reality and I think Red are looking at it as a major selling point.
Which it is !
The problem is people have budgeted based on the prices given in November, especially the Scarlet market.
Adding an extra 1,000 to the price may be a bridge too far for many. Although Jim has said everything is open to change I think he's too decent to add 1,000 to the price of the Scarlet, especially when customers have waited patiently and have been loyal to the brand.
However not adding HDRx would mean cameras like the Panasonic AG-AF100 and others can claim a bigger market share when released, hitting them hard straight off would give Red the dominant share of the market.
Lets be honest apart from the 4/3 sensor, Scarlet (the fixed in particular) is a better spec camera and has more features including a huge resolution difference.
But HDRx really is the ace up Reds sleeve; it has so much potential in the area of FX, keying and especially the Scarlet market where extra DR is always needed for Eng, Documentary and Low budget filmmaking.
So what has this got to do with making SSD the standard option ? EVERYTHING !
Not adding HDRx would be a missed opportunity, and a chance to deal a killer blow to their competitors - So how does this affect Epic ?
Scarlet will need a new designed board - this should not be an issue as most of the work has been done on Epic. Problem is HDRx™™ will prob need a SSD to function to its full potential.
This means either adding HDRx light to the Scarlet and using CF cards ( I think this would be a missed opportunity) or else offering full HDRx with an SSD option.
The problem is this will cost ?
My solution would be to make SSD the default option, offer a SSDrive plus Module and a 1.8" Reader for a great price and have the same standard for Epic and Scarlet.
Make the CF reader the second choice option, and do away with it on the fixed so you can pass on the savings.
As HDRx looks like it will need a SSD to work to it full potential maybe Red should bite the bullet and go for it. This scenario depends on Red not having committed heavily on CF Card technology and buying SSD's in large enough quantities to offer them at an attractive price.
Either way SSD's are the way of the future, getting on board now may mean taking a hit, but the reward could be huge down the line. Prices of SSD's are set to drop before the end of the year and manufacturers will step up to the mark.
Being the first company to offer them as standard on all their cameras would put Red in a pretty dominant position
This is just my take on things; please feel free to disagree.