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  1. #51  
    Senior Member Shawn Nelson's Avatar
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    ah man, that's what you guys were doing in there! Andrew (#127) and I were still at the party wondering what was going on in the screening room. I'd have loved to have seen that, maybe next year it'll be shipping?
    "Only those who attempt the absurd will achieve the impossible." -MC Escher
     

  2. #52  
    It may be, that RED is ultimately going to become a media creation, media tools and also media delivering company.

    It seems that they will shoot movies in their own studios, on their own cameras and will deliver them in their own format on their own servers, projected eventually on their own projectors.

    Because they will not distinguish between "pro" and "consumer" per say, there will be a huge volume to sell any of those products, because the mass-production and the integrity of the system will make unbeatable pricing.

    The way how you can configure everything however you want makes you trust the company, and you spend happy more money. Not lastly, because there is a record of features in future for free, and most important of all, those guys USE their stuff, and LISTEN to what the customers long for.

    With RED, you will now, that the stuff will work. RED is a guarantee for excellent quality for incredible pricing. Sure, there will always be some snorting, as what is "that cheap" cannot be "that good", but this will not interest anyone who is in for scarlets.

    RED is the independence of high end, so to speak, allowing tools to be available to the masses. I think it is about the perfect balance of high-end quality and masses. And the masses are where the money lies.


    Jim so knows what he is doing.
    Jonas

    Showreel
     

  3. #53  
    I work for a cinema company that is going digital in the near future. We already run the advertisement digitally in full HD and have tried for the last 3 years to get distributors to show trailers in our system. Since its not DCI compliant they refuse to run the trailers. The smaller, local companies (independent) run their trailers, but not the big ones. Hollywood is holding them back on this. Everything would be easier, cheaper, more secure and just run better. Making them change is not an easy task. I think that if Red Ray would have DCI support it would be a no brainer for theaters to install them. Be able to run normal DCP features along with trailers and advertisement in Reds distribution format would be awesome. I could easily get our company to by a couple of hundred. But not being able to run DCPs makes it a lot harder since we would still need two systems. Sorry to say, DCPs are here to stay for a while. But if RED can get the big studios to use their distribution format it would be great. On the other hand it seems to be a great player.
     

  4. #54  
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    Quote Originally Posted by Christian Berg View Post
    I think that if Red Ray would have DCI support it would be a no brainer for theaters to install them.
    Based on Deanan's comment, that might be the case. I'm not saying that it is, but it is possible, and to my mind, a good idea. Which is one reason why I'm looking forward to the promised lunch conversation....
     

  5. #55  
    Senior Member Mohammed El Sharqawy's Avatar
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    What about the RED DISTRIBUTION FORMAT??? and (non-PRO) RED RAY??
    Will we be able to put 4K on DVD media? or will there be a standard RED 4K DVD format?
    Mohammed El Sharqawy
    Cinematographer/Editor/VFX/Colorist
    http://vimeo.com/channels/71836
     

  6. #56  
    Senior Member Stephen Gentle's Avatar
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    I was saying to Joseph that RED should team up with Apple to get their chip in the Apple TV. Apple has deals with a lot of studios and a distribution network already in place. And having RED 4K movies on the iTunes store would be great for them - imagine being able to give your customers image quality that's better than Blu-Ray on 1080p now, and 4K in the future without having to pay more or download a bigger version!

    Or perhaps RED could just do it themselves. But a consumer version of RED RAY could really blow Blu-Ray out of the water.
     

  7. #57  
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    Quote Originally Posted by Stephen Gentle View Post

    Or perhaps RED could just do it themselves. But a consumer version of RED RAY could really blow Blu-Ray out of the water.
    A consumer version of Red4K (aka RedRay)has been not only announced, but is what was talked about first, before the Pro version came along:




    Here's what Jarred had to say about in back on the 11/30 update announcement thread:

    We haven't said much about RED RAY in the last couple months, but there definitely has been alot of development happening. With feedback from our partners and many of you, we have moved the RED RAY PRO ahead of RED RAY Consumer....
    We haven't heard anything to indicate it's not still in the works...

    -sc
     

  8. #58  
    Senior Member Stephen Gentle's Avatar
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    Quote Originally Posted by Steven Caesare View Post
    A consumer version of Red4K (aka RedRay)has been not only announced, but is what was talked about first, before the Pro version came along
    It was more about a distribution network I was talking about RED rolling out - I certainly remember that model.

    It would be cool to have an online store that you could access on the device and download movies onto an inbuilt drive, and I think RED could save a lot of trouble by teaming up with an already established player to licence their decoding/scaling chips and codec.
     

  9. #59  
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    Quote Originally Posted by Meryem Ersoz View Post
    certainly the idea of RED RAY and its ability to make a single master and transcode and deliver in real time to any format, using the same machine (RED RAY PRO or RED RAY for the consumer) whether at home or in a theater, could represent a substantial savings worthy of a look...RED RAY applications are not limited to theatrical - that's the beauty of the system, as I understand it.
    I agree.

    I don't know which "partners" RED eluded to when they mentioned they had received feedback causing them to move REDray Pro ahead of REDray Consumer, but I'm guessing those "partners" are thinking they'd like to be able to distribute to theaters, and then homes afterwards, without ever needing to move the masters. That seems like a cost savings too large to pass up, and furthermore can put distributors in a position to cut out the middle-men (disintermediation) like perhaps rental houses, redbox, netflix, onDemand, etc, thus increasing their own profits from being able to sell directly, but also removing the large legal cost of negotiating with secondary markets the selling rights of each film that gets made.

    Whether REDray plays nice with DCI is obviously an issue, as was mentioned; however, I suspect the ultra-low bandwidth requirements of REDray is enough of an eyebrow raiser to warrant some negotiations at the big table.
     

  10. #60  
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    Quote Originally Posted by Chad Clemans View Post

    Whether REDray plays nice with DCI is obviously an issue, as was mentioned; however, I suspect the ultra-low bandwidth requirements of REDray is enough of an eyebrow raiser to warrant some negotiations at the big table.
    Only if they're willing to open the codec and implement an acceptable security scheme (i.e., conforming to some accepted standard).
     

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