Click here to go to the first RED TEAM post in this thread.   Thread: The finer points of RED Rentals

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  1. #51  
    Quote Originally Posted by donatello View Post
    . . . why not give what RED gave us = RED outperforms a cineAlta and RED did NOT price their body above a cineAlta ... based on where RED would fit into the market RED should sell for 200K+ ?
    Well, that's certainly up to each individual owner's preferences, and yes . . . why not? RED is so revolutionary in both its capability and its pricing, that the creation of RED enables NEW business models . . .

    Owning RED allows . . .

    1. A DP trying to break into the business to offer his camera up for rental with the condition that he/she can tag along to DP the project. In this case, RED is his ticket "in." A combination of achieving a valued career goal, and some return on his investment, allows this owner to negotiate the "rental" rate quite liberally. The result: the producer gets a potentially below-market rate on a revolutionary image-making machine, and the owner gets his big break.

    2. Similarly, a RED owner can add the condition of rental that he be hired as the DIT for the show. Again, the producer may achieve a negotiated rate on the "rental," and the owner begins (the eventually) lucrative career as a DIT. Another member here had already mentioned this strategy. Yet another door "in."

    3. The true believers among us may offer below-market rates simply to evangelize the market about the superior benefits and capabilities of RED. A compelling marketing strategy for RED equity partners, but perhaps, not the most financially rewarding tactic for the owner. But he'll have that "good" feeling inside that will come from "turning" arrogant nay-sayers and old-school DPs who continue to dis the product.

    4. And lastly, one can attempt to rent at HDCAM-esque market rates for comparable cameras (of which there are none), make his/her ROI and breakeven super-fast, and begin earning a comfortable profit from his investment so that he can buy more RED stuff!

    I know you all know all this already, I just wanted to post that I have all of these reasons to buy RED too. I want to DP super-cool RED projects. I want to give it away to support the "revolution." I want to make a lot of money to buy more RED stuff. I want it all!
    ralph oshiro
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  2. #52  
    Senior Member Stephen Williams's Avatar
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    Dec 2006
    Quote Originally Posted by Martin View Post
    Are you talking individual cameras or formats?

    Hi Martin,

    Individual cameras!

    I think I must be too much of a Fanboy!

    Epic Dragon owner, the first upgraded camera in Switzerland :D
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  3. #53  
    Senior Member Sanjin Jukic's Avatar
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    Dec 2006
    Vienna, Austria
    Quote Originally Posted by Finner View Post
    I have mentioned this before but I feel the camera will rent for what it will rent for. We will find out what people are willing to pay as RED productions/commercials/music vids begin to hit the market. I don't care what anyone says they plan to rent their cameras for if they say there cameras rent for $500 a day and they are rented all the time and they have production companies saying they will pay 1,500 a day for the camera rental will go up in price. If they can't get the camera off the shelves they will rent them for $250 a day.

    It's simple supply and demand and I can't believe this thread has gone on for so long. I know what price I wish to rent my camera for but I don't think anyone can judge what they will rent for until supply and demand is seen.
    Finner, I agree and share the same opinion.
    "There is no point in having sharp images when you've fuzzy ideas."
    Jean-Luc Godard.

    Dynamic range is, after all, the measurement between well saturation (photosite blowout) and noise floor.
    Thom Hogan
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