Dsmc..

[jbeale]

Different companies, different strategies. Red talked up the Red One about two years before the first cameras shipped. I'm not saying their marketing plans are better or worse than other players in the field, just that pre-announcements are true to their particular form.

[Michael Bravin]

[QUOTE=melgross;288951]
But why should anyone think that a newcomer in the D-SLR business would be capable of dethroning two long time masters?

Mel

You're new here huh?

Red and Reduser is ALL about just this whether it is still or motion capture that's what Red aims to do...disrupt the status quo. Sit back and watch WHAT they do and you'll soon see if they can or not.
Michael

[Jason Ing]

But why should anyone think that a newcomer in the D-SLR business would be capable of dethroning two long time masters?

Because it's Jim Jannard.

Another master. :ph34r:

[Jannard]

But why should anyone think that a newcomer in the D-SLR business would be capable of dethroning two long time masters?

1st off... I'm not the least bit interested in whether anyone thinks we can do it or not.

If we had listened to all the people that said we could not be a factor in the digital cinema arena... we would have never done the project.

I had a guy (nameless forever) tell me at our 1st NAB that there was NO WAY we could do what we were promising to customers just to collect $1000 deposits. My response was "what I'm hearing you say is that YOU can't do it and you don't know anyone who can do it. But you don't know RED." He is now shooting a feature on RED.

Please keep up the skepticism. It is very good motivation around here.

Jim

[Priyesh P.]

what I am really wondering all the time is: will it be a SLR (Single-Lens Reflex) camera, with a mechanically driven mirror or a wholly digital camera without reflex viewing, like the Red One?

[Jannard]

Details of our DSMC will probably be given out near the end of the year...

Jim

[Joe D'Arcy]

Thanks Jim for your never ending dedication and your passion to create what you want and in turn what we want.

[dalen johnson]

I was thinking whether to register now, or wait until later. But Your posts decided it for me.

Canon has always made all of its sensors for their D-SLRs. They are now making all of their sensors for all of their D-SLRs.

Perhaps - and this is a place where people can clarify if this is fact or not - this is why the person posted what they did.

From what I have read in the past (if its accurate or not, others can say), Sony made the chips for Canons Video line.
It could be, and Im not sure about this at all, that Bob was thinking that sony made the chip for Canons 5dII because it does video now...perhaps he got it confused with the Nikon bit, as you mentioned, or the 'fact' they made video sensors for Canon.

Either way - I would see Sony as more of a competitor to Reds new project than Canon. Again, I know the arguments about the A900 vs. the 5dII. (along with the fact that the a900 isnt doing video, so it would be in a future camera)
BUT...remember, Sony is an established video company that can blow canon out of the water...its a matter of will and time if they were to do it to canon.

But if they do supply video chips to Canon, then one wonders how such a move would affect their partnership.
And the fact they (Sony) make chips for the other rival Nikons DSLR shows that Sonys hand is in both companies (canon and nikon) so any real competition is questionable as it would affect business relations.

So, at this point in time, it seems that RED stands a good chance, (and many will argue better than good) to find their selves a nice niche in the market - which will be more appealing than what Sony, Canon, Nikon are offering.

Had you been around when Red first announced their video plans...you would have heard all of the nay-sayers, and now its just a given fact that RED is here to stay, as it were. ;)

As I said before, a man with a billion + dollars (money isnt the point, its access to the resources needed - typically money gets you there), as well as a dream...can do what ever he wants to. :)

Hang around, and Im sure you will be impressed. :)

Peace

dAlen

[BobSimon]

Perhaps - and this is a place where people can clarify if this is fact or not - this is why the person posted what they did.

From what I have read in the past (if its accurate or not, others can say), Sony made the chips for Canons Video line.
It could be, and Im not sure about this at all, that Bob was thinking that sony made the chip for Canons 5dII because it does video now...perhaps he got it confused with the Nikon bit, as you mentioned, or the 'fact' they made video sensors for Canon.

Either way - I would see Sony as more of a competitor to Reds new project than Canon. Again, I know the arguments about the A900 vs. the 5dII. (along with the fact that the a900 isnt doing video, so it would be in a future camera)
BUT...remember, Sony is an established video company that can blow canon out of the water...its a matter of will and time if they were to do it to canon.

But if they do supply video chips to Canon, then one wonders how such a move would affect their partnership.
And the fact they (Sony) make chips for the other rival Nikons DSLR shows that Sonys hand is in both companies (canon and nikon) so any real competition is questionable as it would affect business relations.

So, at this point in time, it seems that RED stands a good chance, (and many will argue better than good) to find their selves a nice niche in the market - which will be more appealing than what Sony, Canon, Nikon are offering.

Had you been around when Red first announced their video plans...you would have heard all of the nay-sayers, and now its just a given fact that RED is here to stay, as it were. ;)

As I said before, a man with a billion + dollars (money isnt the point, its access to the resources needed - typically money gets you there), as well as a dream...can do what ever he wants to. :)

Hang around, and Im sure you will be impressed. :)

Peace

dAlen

Sony's DSLR division is actually the old Minolta. Sony and Nikon and Canon are not out to destroy each other. I read somewhere that Canon and Nikon and Sony are making lenses for each other's cameras too.

Sony has a huge fab for sensors. They will manufacture sensors or other parts for anyone. The differences are mainly how other companies use these sensors. Sony has huge R&D. They came up with the new 28MP and 40MP CMOS sensors with very fast readouts. Canon and Nikon and Sony will use these chips in their future products. Who knows, even RED may be counting on these sensors.

The question whether RED can dethrone established masters is interesting.
Big masters have the knowhow and ability to produce very sophisticated stuff. But, they bring out these features only at a slow pace and at a high price. They have to pay for their expensive R&D and constuction of Fabs and factories.

RED, as I understand, does not have any R&D or sensor fabs or huge factories. They use parts already available in open market and sell products directly to customers, eliminating middlemen. So, RED can produce a camera with a large sensor and high MP count and sell it for under $1000. That will shake up the the industry, no doubt. But, long term viability of such a strategy is doubtful.

RED One is an established Camera now. It is still under development. Who knows what Sony will do in the future. There has been some comments on these forums about Sony bringing out a EX5 with 2/3" sensor and 35mm lenses in 2009 for under $10K. Or a Sony 4K camera or something like that. If this happens, RED's dominance will be challenged.

Sony, with its own huge R&D, design staff, manufacturing plants, world wide distributors, an established brand name and deep pockets, is hard to dethrone. Or, so it seem. However, there are occassional Davids to Goliaths in business.

Sony was not always big and successful like this. Sony was a small company like RED today. They challenged the then established behemoths with their innovative products like walkman. Consumers liked their products and made them into a household name which it is today. Microsoft was a small bunch of kids who bought software from other parties and resold as their own, until they got some big breaks. Toyota was a fledgling car manufacturer who could not even make a decent engine. But, their economical design and low price destroyed the behemoths like GM. So, RED can also overtake established masters, if they come up with innovative products.

Until Jim makes the announcement, we will not know if DSMC is the Sony killer. Let us hope so.

I cannot take pictures with promise of a great camera sometime in the future. I need a camera now. I am waiting for delivery of either D90 or MKII for use now. These cameras are real and available now. If and when DSMC become reality sometime in 2010 or 2011, I can buy that at that time.

[Lexicon]

You are correct that there is a little bit of a threesome going on between Nikon, Canon, and Sony but it is just farming out of sensor making and technology. Sony manufactures image sensors for Canon's P&S cameras and camcorders as well as designing and manufacturing them for Nikon's P&S and DSLRs. Canon DSLRs use only Canon's image sensors. There is no shared lens making between any of the companies.