I was inspired by a DP friend of mine who did a fantastic spec ad for Armani perfume. I can't tell if it's because I'm sick of looking at this already, or if it's because it's really just not that great, but as I published it last night, I couldn't help but feel that I've done better work in the past. I'd love some feedback on what I might do to correct course.

Shot on RED EPIC MX on a Canon 16-35mm f2.8