RED marketing needs to take a serious chill pill on reminding everyone that their brand names are trademarked. Let's compare Arri's Alexa page vs RED's DSMC2 page.

Arri (and every other company on earth)
Featuring a sensor slightly larger than full frame, ALEXA LF records native 4.5K with ARRI’s best overall image quality. This allows filmmakers to explore an immersive large-format aesthetic while retaining the sensor’s natural colorimetry, pleasing skin tones and stunning capability for HDR and WCG workflows. Versatile recording formats, including efficient ProRes and uncompressed, unencrypted ARRIRAW up to 150 fps, encompass all on-set workflow requirements.
Our newest generation of Digital Stills and Motion Camera continues the tradition of the original DSMC ® cameras, while boasting a new intuitive design and the ability to simultaneously record in REDCODE ® RAW and Apple ProRes or Avid DNxHR/HD file formats.

A DSMC2® BRAIN is capable of data write speeds of 300 MB/s, can simultaneously record in REDCODE RAW and Apple ProRes or Avid DNxHR/HD, and is offered with three sensor options - delivering incredible dynamic range and up to 8K resolution.

In Low Light mode, GEMINI™ is RED's highest sensitivity sensor to date, with significantly increased performance in low-light situations and improved performance in shadows due to the new design.

REDCINE-X PRO® provides an advanced coloring toolset, integrated timeline, and post effects collection in a professional, flexible environment for your R3D® files. In REDCINE-X PRO, you create the look you want and export it to your RED camera or create your look in the camera and transfer to REDCINE-X PRO. REDCODE® RAW – the .R3D format – allows you to manipulate all the metadata of your images to find your perfect look.

Additionally, the latest version includes A.D.D. (Advanced Dragon Debayer), a new algorithm for the RED DRAGON® sensor that carefully analyzes every pixel to create the best frame possible.

RED®, RED CAMERA®, RED EPIC®, SCARLET®, RED ONE®, REDRAY™, MYSTERIUM®, MYSTERIUM X®, R3D®, REDCODE®, REDMOTE® and all other trademarks, service marks, trade names, logos, and product names of RED used on this site are trademarks or registered trademarks of RED.COM, LLC. in the USA and other countries.
RED® couldn't even make it through a single sentence without 2 usages of ®. It's like reading a highschooler's first website. RAD VIDEO PRODUCTIONS® has the latest in high end DSLR productions for your company! (c) 2018 Mikey Jims 193 Sunny Oaks Ct. ALL RIGHTS RESERVED. VIOLATORS WILL BE PROSECUTED!