Click here to go to the first RED TEAM post in this thread.   Thread: Mark Toia for JEEP.

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  1. #71  
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    Awesome imagery! Listen, IRL, this won't look as gorgeous. I'm from India, and yeah, the beauty is definitely in the EYE of the beholder. If you can't see it, you can't capture it. So kudos to Mark for seeing it and capturing it.

    Also, this made me miss my old Jeep Wrangler (FB cover photo) so bad!
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  2. #72  
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    Amazing....
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  3. #73  
    I think this thread should mainly be about celebrating a very talented and humble person. Constructive criticism and discussions are always welcome but lets not forget that this is a camera forum...

    Mark is a huge inspiration and I rise my glass to him.
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  4. #74  
    Quote Originally Posted by Jacek Zakowicz View Post
    I rest my case:
    Let me quote myself
    "we need to be careful about the message we put out"
    What appeals to a Viking may not appeal to a Hindu monk (portrayed in that commercial)
    We are a bit derailed here, as its a camera forum and the topic of the films are a bit of topic.

    But, I can only guess they are not trying to sell an expansive SUV car to hindu munks. And if you mean hindu munks would be offended / feeling used to be pictured in the film, then Jeep will get to hear about it, but normally they do quite a bit of research and tests before and after they make a film like this and take precautions. And to me this is a film that shows the glory of india in more than a very respectful way. But again maybe this is like painting ugly Pictures of Mohammed I would not know. I leave that to those that do know.

    And I just mean that I think / guess the target is something like the "suit, tie and family success" kind of guys in india and the focus from the creatives was to play on those guys pride that they have for their heritage. And yes, that I think Toia and the creative team has done in a nice way.
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  5. #75  
    Senior Member Scot Yount's Avatar
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    Quote Originally Posted by Steve Sherrick View Post
    Mesmerizing piece Mark!

    Have a few questions for you.

    1. What was the budget (if you can share)?

    2. What was the post workflow? Did you edit this? If so what NLE? R3Ds or proxies? You mention you did the finishing on a laptop on plane. Did you finish in Resolve or NLE? I assume you are using new color spaces?

    3. what is your typical crew size for this kind of project?

    4. would love to know any info you can provide about lenses and lighting. I assume a lot of modifiers were used.

    A lot of questions and I know you are super busy right now with the feature, so whatever you are able to answer I'll be grateful.

    Great job as usual! I'm sure we'll be hearing about your feature soon. You are destined to be doing movies.
    Did Mark Toia ever weigh in on any of this...would love to hear the answers to these questions!
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  6. #76  
    Senior Member Brent G Miller Jr's Avatar
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    Absolutely speechless. I got choked up.
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  7. #77  
    Senior Member Tom Hamilton's Avatar
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    Quote Originally Posted by William Long View Post
    Agree with both Zeb and Philip on this.
    I fall in this camp too. Stunning imagery, Mark's talents on full display, india is a cinematographer's dream. But the presence of a soccer-mom SUV popping up here and there (albeit in a quiet and unassuming way) was a little jarring, interrupted the magical flow as it were.

    I've often thought about the associative propensity in marketing to co-opt huge things for mundane purposes, would I use Humpback Whale song to sell washing machines?
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  8. #78  
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    Quote Originally Posted by Tom Hamilton View Post
    I've often thought about the associative propensity in marketing to co-opt huge things for mundane purposes, would I use Humpback Whale song to sell washing machines?
    Well, sure... the krill would be like all of the dirt particles, and the whale is sweeping them all up... keeping that ocean squeaky clean!
    j/k... I understand your point. I think much of it relates to how memorable the images are to the viewers.
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  9. #79  
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    Quote Originally Posted by Zeb B View Post
    LOL you guys crack me up . . . "don't discuss topics other than camera gear on RU" . . . but . . . 'let me tell you how every Indian person thinks about the amazing marvel called Western Industrial Development'. If you don't want to discuss things other than gear and image quality . . . then maybe stop with the greenhouse grown Western POV ;-)

    "They are eager to get the big factories to their towns"
    "I'm sure there are more than a handful literal Gurus that would think a Jeep is pretty awesome but might actually prefer a Mercedes or a BMW"

    India is a country of 1.3 Billion (4X USA) people and is considered to be the most diverse spiritually, politically and culturally place on the planet. To even suggest that there is any kind of consensus of Indians lusting after all things Western is laughable. Many there have moved way beyond the adolescent human condition called materialism . . . like literally 2000 years ago.

    To the OP: Mark is the man, a huge asset to RED and would be the guy any Director should trust to get the high risk shot when it counted the most

    "Many there have moved way beyond the adolescent human condition called materialism"

    Okey! So glad they moved to the amazing caste system, maybe we get some of that evolution here in the West! Now that'd be amazing.



    Amazing commercial, simply gorgeous!
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  10. #80  
    Senior Member Zeb B's Avatar
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    Quote Originally Posted by Pedro Santos View Post
    "Many there have moved way beyond the adolescent human condition called materialism"

    Okey! So glad they moved to the amazing caste system, maybe we get some of that evolution here in the West! Now that'd be amazing.



    Amazing commercial, simply gorgeous!
    Indian Caste System pretty much a Western innovation there Mate:
    https://en.wikipedia.org/wiki/Caste_system_in_India

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